Sales & Marketing Director

Heart to Home Meals is on a mission to help seniors live independently for longer through access to nutritious, high-quality meals delivered with care.As part of the Aptito group, a privately owned European leader in specialist nutrition, the business combines strong clinical and operational expertise with an ambitious growth agenda across the United States.We are now seeking a Sales & Marketing Director to lead the next stage of our US expansion.This is a pivotal leadership role, responsible for shaping and delivering a commercial strategy across healthcare channels, with a particular focus on scaling impact within Medicaid, Medicare Advantage, and state healthcare partnerships.You will lead the development of a high-performing sales and marketing function, driving growth across a complex, multi-channel model that includes franchise partners, field teams, and healthcare stakeholders.This is a hands-on leadership role with real breadth and influence—combining strategic direction with direct involvement in execution, customer engagement, and capability building across the organisation.Key focus areas include:Driving growth across Medicaid and Medicare Advantage channels Building and strengthening relationships with healthcare providers, payers, and state agencies Leading and developing field sales teams and franchise partners Owning regional performance and revenue delivery Building and leading a high-performing marketing function Delivering an insight-led, data-driven marketing strategy Strengthening brand, messaging, and customer engagement across channels Working cross-functionally to align sales, operations, and customer delivery We are looking for a commercial, strategic leader with experience in complex, multi-stakeholder environments, ideally within healthcare or consumer health, or closely aligned sectors - experience with Medicaid and Medicare Advantage Programs is essential.You will bring strong leadership capability, a data-led mindset, and a genuine commitment to building something that makes a meaningful difference in people’s lives.This is a rare opportunity to combine commercial leadership with genuine purpose - helping shape how nutrition supports healthier, more independent living for seniors across the US. Any direct applications will be forwarded to Nick Claridge at Claridge Partners.