SVP Finance / CFO

SVP, Finance / CFO Hybrid (3 days on-site, West LA) | Confidential SearchGenesis Partners is leading a confidential search for a SVP, Finance / CFO with a private equity backed wellness CPG brand based in West LA. The company has built strong category positioning, a loyal customer base, and is now entering a phase of accelerated commercial and operational scale.This is a seat with real leverage. The role goes well beyond financial reporting and accounting stewardship. The SVP, Finance / CFO will function as a core thought partner to the CEO, executive team, and board, with direct influence over how the business grows, allocates capital, and creates long term value.About the RoleThe SVP, Finance / CFO will run the finance organization end to end, with ownership across FP&A, cash flow management, liquidity, performance modeling, and executive decision support. The work sits at the intersection of strategy and operations, translating financial signal into clear commercial direction.The company is moving fast. Finance is expected to keep pace, anticipate complexity, and bring a builder's instinct to scaling infrastructure, talent, and process. The right person is equally comfortable in the model and in the boardroom.What You Will OwnCompany wide planning, forecasting, and long range financial modelingCash flow management, including direct and indirect cash flow forecasting and working capital disciplinePerformance analysis across revenue, margin, customer economics, and channel mixLiquidity planning and capital allocationStrategic partnership with the CEO and executive team on growth and operating decisionsBoard and investor materials, financial narratives, and KPI frameworksScalable financial infrastructure, controls, and process designEvaluation of growth investments, commercial bets, and operational tradeoffsSupport across fundraising, lender management, and investor relationsHiring, mentoring, and building out the finance team over timeWho We Are Looking ForA finance leader with a track record of operating in fast moving, growth oriented environments. Most strong candidates will bring:Direct experience inside private equity, growth equity, or high growth operating companiesStrong command of FP&A, financial modeling, and business performance analyticsDemonstrated ownership of cash flow management, including forecasting, working capital, and treasury operationsWorking fluency in capital efficiency at scaleA strategic posture, not a purely functional oneExecutive presence with leadership teams, boards, and institutional investorsSharp business judgment paired with intellectual rigorComfort with ambiguity, rapid pivots, and shifting prioritiesA background in wellness, consumer products, subscription, or broader CPG is highly relevant but not a hard requirement. Operating capability and financial instinct are the primary filters.Why This Seat MattersFinance here is treated as a value creation lever, not a back office function. The SVP, Finance / CFO will shape major decisions, sit close to the investor base, and play a meaningful role in how the company is built. The exposure to executive leadership, board dynamics, and enterprise building is unusually high for a role at this stage.Structure & CompensationHybrid schedule, 3 days on-site in West LACash compensation up to $295K plus meaningful equity participationConfidential inquiries welcome, including referrals of finance leaders who fit the profile.