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Business Development Manager

GeneracSussex, WIJune 2nd, 2026
Primary PurposeThe Business Development Manager (BDM) is responsible for helping grow business by finding new opportunities, researching leads, establishing strategic relationships with potential clients and partners. In this critical role, the BDM stays on top of market trends in an active pursuit of expanding into new territories and train our teams on new products using best-in-class sales techniques.Major Responsibilities Designs and directs the sales strategies for business group products in assigned territories.Creates and implements processes and training to ensure that the sales team is equipped to sell these products effectively.Collaborates with the VP of Sales and other stakeholders to expand the territory and product lines.Performs analysis of specific customers to determine the most effective solutions for their needs.Develops and implements strategic sales plans focused on new revenue generation and expands business in new areas by researching prospective accounts in targeted markets, pursuing leads and following through to a successful agreement.Negotiates and closes contracts.Grows revenue in assigned industry vertical, achieves gross margin target.Directs the placement of new and existing products and programs with prospective customersDirects the involvement of cross-functional personnel within business groups to meet performance objectives and customer expectations.Drives customer service execution to ensure issue resolution. Analyzes the current business environment to implement new strategies for customer service.Facilitates introductions to other sales executives.Develops and recommends accurate and detailed metrics for effective financial forecasting and resource allocation.Forecasts, develops, manages, and achieves budget.Analyzes and reviews sales trends to identify opportunities and threats.Conduct research to identify new markets and customer needs.Maintains a strong understanding of company products, competition in the market, and positioning.Follows the latest industry developments and stay up to date on corporate competitors.Promotes the company’s products/services addressing or predicting clients’ objectives Minimum Job RequirementsEducationBachelor’s degree or equivalent work experience.Work Experience2 to 5 years of sales experience.Knowledge / Skills / AbilitiesExcellent verbal and written communication skillsExcellent preparation of sales materials and presentation skillsExcellent negotiation skillsOrganizational skillsAbility to work independently in an entrepreneurial cultureAbility to analyze financialsKnowledge of the internal processes and systems that support sales accountsAbility to develop strong understanding of company products, market competition and positioningPhysical Requirements And Working ConditionsPHYSICAL DEMANDS: Office Environment (Includes Field Sales)While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion, the incumbent may be required to stoop, bend, or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision, and the ability to adjust focus. Occasional travel.