Social Media Manager

Develop and execute comprehensive social media and influencer marketing strategies across Instagram, TikTok, YouTube, Pinterest, and emerging platforms for beauty and wellness brandsManage day-to-day social media calendars, content planning, copywriting, scheduling, community management, and platform engagementLead influencer marketing campaigns from concept through execution, including creator sourcing, outreach, negotiations, contracts, gifting, paid partnerships, and performance trackingBuild and maintain relationships with influencers, talent managers, agencies, affiliates, and brand partners to drive awareness, engagement, and conversionsOversee product seeding programs, PR mailers, creator events, and influencer activations tied to launches and seasonal campaignsPartner closely with creative, brand marketing, PR, eCommerce, and paid media teams to ensure cohesive storytelling and campaign alignment across all consumer touchpointsAnalyze social and influencer performance metrics including engagement, reach, EMV, conversions, affiliate revenue, and platform growth to optimize strategy and reportingIdentify emerging social trends, viral content opportunities, platform updates, and creator partnerships relevant to the beauty and wellness spaceManage influencer budgets, campaign timelines, content approvals, usage rights, and reporting deliverablesSupport paid social initiatives by collaborating on creator whitelisting, UGC strategies, ad creative concepts, and performance-driven contentUtilize platforms and tools such as Creator IQ, Grin, ShopMy, TikTok Shop, Meta Business Suite, Later, Asana, Google Analytics, and affiliate tracking platformsDrive brand community growth through engaging content strategies, educational storytelling, product education, and culturally relevant social campaignsCoordinate content shoots, creator content deliverables, and social asset organization to support ongoing campaign and launch needsStay deeply immersed in the beauty, wellness, and creator landscape to identify competitive insights and innovative marketing opportunities