Creative Marketing Artist
Overview
Sullivan Paper Company is looking to hire an individual to assist Sullivan Paper’s Art and Marketing Departments. This individual will be involved in many activities and campaigns involving item photography, Adobe Creative Suite and Microsoft Excel usage, and cross-department collaboration with teams and individuals.
Sullivan Paper is a converter and printer of decorative papers. Our products are proudly manufactured in Massachusetts and can be found all over the world. Sullivan Paper creates high end wrapping for retailers, box covering papers for use by cosmetic companies, candy companies, and more.
Essential Functions
The essential functions, responsibilities, and requirements listed below are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to the position, as determined by management.
Responsibilities
Support the Art Department, and Sales and Marketing Department with long term and short-term projects.
Weekly planning meetings with 3rd party marketing agencies to develop advertising and promotional campaigns for products or services on a variety of media (social, print etc.)
See all ventures through to completion and evaluate their success using various metrics
Prepare and maintain content for the publication of marketing material and oversee distribution – primary channels being Company site, Facebook, LinkedIn, email, and publication – examples include printed product brochures, swatch books, website catalogs, and product databases.
Develop imagery and graphics for weekly social media posts (Facebook, Instagram, LinkedIn, and others)
Work with Sample Department to curate items for each campaign
Work with Sales Department to coordinate marketing campaigns with seasonal sale trends
Work with Art Department to generate promotional photography and product photography and imagery
Collaborate with Art Department team members to determine new designs and stylings
Manage back end of website item catalog data and images
Maintain accurate spreadsheets of item data for sales/website
Conduct market research and analysis to identify opportunities for promotion and growth for the Company
Requirements
Knowledge of marketing techniques and principles
Experience photographing product images for marketing and sales.
Willingness to learn and develop industry specific Photoshop/Illustrator procedures for preparing artwork for print
Good understanding of market research techniques, statistical and data analysis methods
Working knowledge of Google Ads, Facebook campaigns, and Mailchimp email marketing
Thorough understanding of social media and web analytics
Excellent organizational and multi-tasking skills
Comprehensive knowledge of Microsoft Office apps – heavy use of Excel and Outlook
Knowledge of Adobe Creative Suite – Proficient in Photoshop, knowledgeable in Illustrator and InDesign
Excellent self-organization, scheduling, and prioritization of simultaneous projects.
Outstanding communication and interpersonal abilities to interact effectively and appropriately with the public, customers, and Company personnel
Creative mind, likes working with others and collaborating on projects
Creativity and commercial awareness
Employee may be required to attend department meetings/events/activities and/or shows
Physical and Mental Requirements:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the position’s essential functions.
Physical Demands: Work effort principally involves sitting to perform work tasks, with intermittent periods of stooping, walking through the facilities and standing. The employee is occasionally required to lift objects such as boxes of paper, boxes of gift wrap, or similar, that may be used for a marketing display or booth. The employee is required to walk up and down stairs.
Motor Skills: The job requires motor skills for activities such as writing, moving objects, operating a phone, computer and/or most other office equipment, typing, filing, and organizing of documents.
Visual Demands: Visual demands require the employee to constantly read documents for general understanding and analytical purposes.
This job description does not constitute an employment agreement between the employer and employee, and is subject to change by the employer, as the needs of the employer and requirements of the job change.
Sullivan Paper Company is an equal opportunity employer.
Job Type: Full-time
Pay: $45,000.00 - $55,000.00 per year
Benefits:
401(k)
Dental insurance
Employee assistance program
Health insurance
Health savings account
Life insurance
Paid time off
Schedule:
8 hour shift
Experience:
Marketing: 1 year (Preferred)
Ability to Commute:
West Springfield, MA 01089 (Required)
Ability to Relocate:
West Springfield, MA 01089: Relocate before starting work (Required)
Work Location: In person