VP of Marketing

Company OverviewScreen Innovations brings fresh new innovative design to the motorized roller shades and projection screens industry while streamlining automation and integration. Experience smart living with your pick of exclusive energy efficient shade fabrics paired with the most robust mesh on the market for synchronized raising and lowering. Transform any space— indoor or out, at home or in a business— into a world-class entertainment theatre with modern, clean design.Head of Growth / VP of Marketing Job DescriptionLocation: Texas | Reports to CEOScreen Innovations (SI) is looking for a Head of Growth / VP of Marketing to build and lead a modern, revenue-driven marketing engine.This is not a brand-only or social-only role. This is a growth leadership position accountable for demand generation, online brand presence, and sales pull-through to our dealer network.Why This Role MattersConsumer buying behavior has changed. Buyers research online, form opinions early, and expect brands to educate and inspire before they ever talk to a dealer. Our goal is simple:SI owns demand. Dealers close the sale.This role is responsible for making that happen—at scale, with discipline, and without disrupting our dealer channel.What You’ll OwnDemand generation across digital channelsOnline brand presence that drives real buyer intentInternet to dealer pull-through strategyChannel protection, pricing discipline, and SKU guardrailsMarketing ROI, attribution, and growth metricsRevenue-tied growth targetsSuccess will be measured by leads, dealer conversion, revenue influenced, CAC, and brand demand growth—not vanity metrics.Experience in home, lifestyle, AV, technology, or premium consumer products is a plus.What You’ll Deliver in the First 90 DaysClear go-to-market growth strategyInternet channel & SKU guardrailsDealer protection and pull-through frameworkDigital and social marketing plan tied to salesKPI dashboard connecting marketing to revenueWhy SIFastest growing window covering and leader in projection screen technology. This is a rare opportunity to build a best-in-class, channel-friendly growth engine with full executive support. The role will help you win personally and professionally.Benefits - Screen Innovations offers a comprehensive benefits package, including:Medical, Vision and Dental plans (Employer subsidized)LTD Insurance (Employer paid)$10,000 company-paid life insurance (Employer paid)401(k) planVarious other voluntary benefits available including a Flexible Spending AccountVacation and paid holidaysQualifications:This role requires business leadership and ownership of results.Ideal BackgroundB2B + DTC hybrid experienceProven success working with channel partners (dealers, reps, resellers)Ownership of a revenue number or P&LStrong command of funnels, conversion, CAC, and attributionExperience scaling a brand without blowing up the channelDigital and social savvy with a sales-first mindsetThis Role Is NOTA brand-only marketerA social media managerA creative directorA junior coordinator