Commercial Lead - Mexico

Commercial Lead - MexicoYou will:Build and open the Mexico market from the ground up, taking a highly hands-on approach and independently driving early pipeline, partnerships, and deals, with support from centralized teams.Build and validate the Mexico go-to-market strategy (target accounts, priority verticals, coverage model).Own and develop a strategic new-business pipeline with brands and retailers.Lead the full sales cycle for all Mexican accounts, from discovery to close.Establish strong cross-functional alignment (Sales, CS, Solutions, Product, Marketing, Partnerships) to support Mexico opportunities.Deliver Bookings and Revenue targets in Mexico across brands and retailers.Close multi-solution deals (e.g., identity, data collaboration, retail media).Build strategic partnerships with key retailers and marketplaces.Create repeatable sales motions, narratives, and enablement for the Mexico market.Act as the commercial point of accountability for Mexico in forecasts and planning.Represent Mexico customer needs into product, partnership, and roadmap discussions.Serve as a visible client ambassador in the Mexico ecosystem (industry events, partners, associations).Your team will:Enable brands and retailers to activate and measure first-party data across walled gardens, open web, and retail media. Design and execute data collaboration and retail media programs that drive incremental revenue and insights. Operationalize scalable, repeatable commercial motions in Mexico. Translate complex data and identity capabilities into clear business value. Feed Mexico learnings into regional and global go-to-market strategies.About you:Experience: 5+ years in B2B commercial roles (sales, business development, partnerships) within adtech, martech, data, or SaaS, with exposure to brands and/or retailers in Mexico.Hands-on, first-market experience, with a proven ability to operate autonomously, open new markets, and drive execution independently while working with distributed teams.Established market network: Demonstrated existing relationships and active network with key Mexican retailers, Client brands, and media agencies, with the ability to leverage these connections to open conversations and drive pipeline.Market knowledge: Proven experience selling to or partnering with Mexican brands, retailers, or marketplaces, with understanding of data, identity, and media use cases.Full-cycle sales ownership: Demonstrated success managing the end-to-end deal cycle with mid-market or enterprise customers.Data & identity literacy: Ability to discuss data collaboration, identity, measurement, and retail media with both business and technical stakeholders.Stakeholder management: Experience engaging senior customer stakeholders and coordinating cross-functional internal teams.Languages: Fluent Spanish and professional proficiency in English (written and spoken).Location & authorization: Based in Mexico with legal authorization to work locally.Tools & process: Experience using CRM systems (e.g., Salesforce), collaboration tools, and basic analytics for pipeline and account management.Education: Bachelor's degree in Business, Marketing, Economics, Engineering, or related field (or equivalent practical experience).Preferred Skills:Experience with identity solutions, data clean rooms, CDPs, retail media networks, or advanced measurement products.Background working at or selling into retailers, marketplaces, or Client brands.Experience in regional or multi-country LATAM roles.Experience building partnerships or co-selling/co-marketing programs.Proven ability to develop country-level GTM strategies and revenue plans.Comfortable representing the company at industry events, panels, or webinars.