Manager, Industry Insights and Competitive Intelligence
Job DescriptionThis role serves as ADT's primary source of category and competitive intelligence. The outputs are critical to keeping ADT senior executives current on the developments, advancements and strategies of competitors within the category to continuously drive improvements and understand the competitive advantages of ADT's business.List the main duties and tasks that that the employee will be responsible for.Summarizing key developments within the industry and across competitors for executive consumption (requires written and verbal summary and presentation)Maintain ADT's market and competitive intelligence knowledge base, helping internal decision makers get access to critical information in an efficient mannerContinuously update and improve our sales enablement tools. E.g., Phone and Field Sales Competitive Information Tools, and website competitive matricesPerform robust pricing comparisons and analyses to inform national pricing strategies and decision making (e.g., bi-monthly scenario planning)Lead brand claim research & developmentIdentify competitor false/misleading marketing claims; work with ADT's Legal team to address inaccuracies via Cease & DesistsManage relationships and project management with third-party research vendorsAdditional duties as assignedThese are attributes that your employee should have. Highlight the essential skills required for the job such as technical, interpersonal, or managerial skills. If in a supervisory position, list the number and title of direct reports.Expert at distilling large amounts of information from a variety of sources into a succinct story or key points for other executivesDiligent, detail-oriented, curious about the categorySelf-starter/self-motivatedData-drivenAbility to collaborate cross-functionally with various stakeholdersSpecify the minimum required educational background, necessary years of experience, or relevant industry experience.Undergraduate degreeInclude any additional desirable qualifications that would be beneficial for the role.Knowledge / experience within the home security or smart home and automation industryPrevious work experience in competitive, category intelligenceOur office follows 4 days onsite and 1 day remote schedule.Select the travel requirements for the job by keeping only one of the options below.Occasionally, less than 25%