Manager- Social Media (NYX)

Title: Manager, US Social MediaBrand: NYXLocation: El Segundo, CAKey Responsibilities Social Media StrategyPlatform Mastery: Lead the US strategy for TikTok, Instagram, YouTube, and Pinterest. Youare responsible forthe daily "pulse" of the brand across these channels.Trend Harvesting: Identifyand capitalize on viral beauty trends (e.g., "Coquette Beauty," "Glass Skin") within hours of emergence to keep the brand relevant.Social Commerce: Partner with Digital/eCommerce teams to drive "Content to Commerce" initiatives, particularly through TikTok Shop and shoppable social ads. Influencer Marketing & AdvocacyEnd-to-End Partnerships: Manage the full lifecycle of paid and organic influencer campaigns—from identification and casting to contract negotiation, creative briefing, and ROI analysis.Community Building: Maintain"family-style" relationships with a diverse roster of creators, including professional makeup artists (MUAs), "Skinfluencers," and Gen-Z lifestyle creators.Seeding & PR: Lead large-scale product seeding programs and "unboxing" experiences that drive high Earned Media Value (EMV) and organic brand mentions. Analytics, Reporting & Social ListeningKPI Management: Track and report on Share of Influence (SOI), engagement rates, follower growth, and conversion metrics.Competitive Intelligence: Use social listening tools tomonitorcompetitor activity and sentiment, providing actionable insights for the broader marketing team.Budget Oversight: Managea significant portionof the US brand engagement budget, ensuring high efficiency and ROI on influencer spend. Agency ManagementManag day-to-day relationships with creative and social agencies, providing strategic direction, feedback, timelines, and approvals to ensure campaigns delivered on brandobjectivesand performance goals.Overseepaid media boosting campaigns across social platforms, including audience targeting, performance monitoring, and optimization to maximize reach, engagement, and ROI.Required Qualifications & SkillsEducation: Bachelor’s Degree in Marketing, Communications, PR, ora relatedfield.Experience: 3–5+ years of experience in social media and influencer marketing, ideally within Beauty, Fashion, or CPG.Platform Expertise: Expert-level knowledge of TikTok and Instagram algorithms and YouTube's long-form content ecosystem.Industry Tools: Proficiencyin tools like Traackr (influencer management), Dash Hudson (visual marketing), Sprinklr (social listening), and CreatorIQ.Mindset: You must be a "digital native" who lives and breathes beauty culture. The ability to pivot quickly in a high-pressure, fast-moving environment is essential.Salary Range: 92-128k base + bonus