Amazon Advertising Strategist

Lyra is a collective of brands in the Personal Care and Family categories, dedicated to caring for our customers and their loved ones . Our trusted brands are designed with comfort, quality, and transparency first , because we believe everyone should experience care done right.NOTE: This role is based in NYC. Lyra Collective operates a flexible, hybrid office policy in which employees are expected to be in-person on Mondays, Tuesdays and Wednesdays.We are hiring a Performance Marketing Strategist to join our team in NYC! In this role, you will develop strategic campaigns to drive awareness and consideration for our brands LOLA and QRxLabs by developing, executing, and optimizing Amazon paid search/PPC initiatives across various platforms. Reporting into our Director of Performance Marketing, this role is an exciting opportunity to partner with our internal teams to guide the performance of our brands.What you'll do:Develop and execute PPC campaigns across e-commerce marketplaces (Amazon, Target, Walmart)Conduct thorough keyword and competitor researchMaintain campaign optimization to maximize click-through rates (CTR) and conversionsAnalyze campaign performance metrics, such as ACOS, TACOS, CTR, CPA, and ROAS, using data analytics tools to refine strategies and improve campaign effectivenessMaintain proactive communication with cross-functional teams to align marketing efforts with overall brand goals and objectivesStay up-to-date on industry trends, new platforms, algorithm changes, and best practices in paid marketingCreate comprehensive reports, highlighting campaign performance, insights, and actionable recommendationsConduct A/B testing to enhance campaign performancePartner with the creative team to create engaging ad content that resonates with the target audience and aligns with marketing strategiesMonitor and manage bids, targeting, and ad placementsDrive initiatives to improve customer retention and LTVRequirements2+ years of experience in a paid marketing or PPC role, with proficiency in Amazon, Walmart/Target or GoogleAdvanced knowledge of keyword research tools and analytics platforms (Helium10, Skai, SEMRush, Google Analytics, etc.)Strong analytical skills with the ability to interpret complex data and draw actionable conclusionsAdept at campaign optimization, A/B testing, and performance analysisBudget management skills to effectively allocate resources for maximum ROIOur Commitment to Diversity and InclusionWe believe that true innovation happens when everyone has a seat at the table and the opportunity to excel. We're committed to growing and empowering a more inclusive community within our company and in ecommerce overall, and we're devoted to hiring and cultivating diverse teams of the best and brightest from all backgrounds, experiences, and perspectives.As an equal opportunity employer, all aspects of employment with Lyra Collective including the decision to hire, promote, discipline, or discharge, will be based on merit, performance, and business needs. Lyra Collective does not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.95000 - 110000 USD a year#J-18808-Ljbffr