Head of Poker

RedCore is an international business group that creates technological solutions for digital markets.Our products and services cover fintech, marketing, e-commerce, customer service, communications, and regulatory technologies.Powering Growth from the Core — this is the key mission laid under RedCore’s strong foundation. This is how we consistently stay ahead: by evolving and creating scalable solutions, while remaining committed to open and transparent communication with our partners.Requirements:At least 3 years of experience in the iGaming industry in leadership roles within the Poker vertical (Head of Poker, Poker Product Manager, Poker Operations Manager)Experience launching a poker project or launching and scaling the Poker vertical within an existing online casino, with proven resultsP&L ownership and management, including developing the Poker vertical growth strategy and a marketing strategy for promoting cash games and tournamentsExperience in attracting poker-focused traffic through different models (CPA, RS, Hybrid), evaluating traffic source performance, forecasting ROI, and implementing cross-sell strategies for active playersExperience hiring and building teams required to achieve business goals, including establishing efficient internal processesStrong understanding of customer retention principles, including working with bonus systems and monitoring their effectivenessExperience in team leadership and cross-functional collaboration with other departmentsUnderstanding of anti-fraud principles, including methods for detecting bots and unfair playData-driven approach, with decision-making based on analytical data and performance insightsWill be plus:English proficiency: Upper-Intermediate level or higher (for communication with the team, international partners, and vendors)Creativity: Ability to develop and implement bold marketing ideasIndustry network and connections with professional players: Established relationships with poker affiliates, training schools, and tournament series organizersResponsibilities:1. Strategic Management and P&LLong-term strategy development: Creating a long-term strategy for poker as a standalone product and as part of the casino ecosystem.Financial planning: Full ownership of the vertical’s P&L (revenues and expenses). Forecasting GGR and NGR, and controlling marketing budgets.Operational audit: Continuous monitoring of the effectiveness of current processes and оперативная adjustment to achieve business goals.2. Product Development and OperationsProduct lifecycle management: Prioritization and supervision of new feature implementation.Game economy management: Participation in the design and optimization of tournament schedules, configuration of rakeback systems and bonus mechanics.Liquidity management: Ensuring constant table activity (24/7 table fill) through schedule balancing and traffic attraction during peak hours.3. Marketing and Traffic AcquisitionTraffic acquisition management: Working with the traffic department to develop strategies for attracting poker players. Selection of effective GEOs and partnership models (CPA, RS, Hybrid).Affiliate partnerships: Building relationships with key poker media (e.g., GipsyTeam, PokerStrategy) and specialized poker schools.Cross-marketing: Creating funnels to convert active casino players into poker players and vice versa to maximize LTV.4. RetentionBonus strategy: Designing and launching promotions, campaigns, and tournament series. Regular analysis of bonus efficiency and its impact on retention.Community management: Supervising the SMM strategy and building a loyal community around the product.VIP management: Developing loyalty programs for high-rollers and regular players.5. Security and Network EcologyFraud prevention: Developing and implementing policies for detecting bots, team play, chip dumping, and the use of prohibited software.Network ecology management: Monitoring the balance between recreational players and professionals. Implementing tools to protect recreational players and extend their lifecycle.6. Analytics (Data-Driven Approach)Data analysis: Building reporting in Tableau and conducting daily analysis of key metrics (DAU, FTD, Retention D1/D7/D30, Churn Rate).Decision-making: Adjusting strategy and tactics based on data, conducting A/B tests for game mechanics and marketing offers.7. Team and Cross-Functional CollaborationHiring and team development: Searching for, hiring, and onboarding key team members (SMM specialists, analysts, operations managers).Cross-department collaboration: Establishing effective communication with development, design, support, and payment teams to ensure fast execution of vertical tasks.Benefits:An exciting and challenging job in a fast-growing business groups, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and moreGreat working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteedBeautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan — work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by dayModern corporate equipment based on macOS or Windows and additional equipment are providedPaid vacations, sick leave, personal events days, days off️Corporate health insurance program for your well-beingReferral program — enjoy cooperation with your colleagues and get the bonusEducational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferencesRewards program for mentoring and coaching colleaguesFree internal English coursesYoga classes to help you stay active and energizedIn-house Travel ServiceMultiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidaysCorporate events, team buildings