Digital Marketing Specialist

🔥 Job Title:Digital Marketing Specialist (Social Media, Facebook Ads & Content – Retail)Location: Dubuque, IACompany: Stu’s Home Improvement Outlet⸻🚀 About UsStu’s Home Improvement Outlet is a fast-growing retail store specializing in appliances, furniture, and home improvement products at outlet pricing.We are a high-volume, fast-paced environment where inventory moves quickly and results matter.We are looking for someone who can drive attention, traffic, and sales daily—not a corporate marketer.⸻🎯 Position OverviewWe are hiring a Digital Marketing Manager to take full ownership of our daily marketing execution.Your job is simple:👉 Run ads👉 Create daily content👉 Drive customers into the storeThis is a hands-on role focused on execution and results.⸻🔥 Core ResponsibilitiesFacebook & Instagram Ads (Primary Focus)• Build, launch, and manage Facebook & Instagram ad campaigns• Promote appliances, furniture, and new inventory• Run weekly sales and promotional campaigns• Test and optimize ads for messages, calls, and store visits⸻Daily Video Content (Required)• Create and post daily video content• Highlight:• New arrivals• Deals of the day• Price comparisons vs big box stores• Post across Facebook, Instagram, and TikTok• Keep content fast-paced, engaging, and sales-driven⸻Monthly Marketing Strategy & Execution• Build and execute a monthly marketing plan• Plan:• Sales events• Promotions• Inventory pushes• Align marketing with incoming inventory and sales goals• Adjust campaigns based on performance⸻📈 What Success Looks Like• Daily flow of leads and customer inquiries• Increased store traffic• Faster inventory turnover• Consistent daily content and active ad campaigns⸻🔎 Requirements• Proven experience with Facebook Ads Manager• Strong with video content and social media• Ability to work in a fast-paced retail environment• Able to work independently with little direction• Experienced enough to make decisions and execute without constant oversight• Self-starter with strong execution and follow-through⸻⭐ Preferred• Experience with Facebook Marketplace• Retail, automotive, or high-volume sales background• Proven ability to create content that drives immediate action⸻💰 CompensationBase Salary: $45,000 – $65,000 per yearPerformance Bonus: $10,000 – $30,000+ based on resultsTotal Potential: $60,000 – $95,000+Bonus is tied to:• Traffic growth• Leads generated• Sales performance⸻⚡ ImportantThis is not a slow-paced corporate role.We are looking for someone who can:👉 Move fast👉 Think independently👉 Create daily👉 Drive real results⸻📩 How to ApplyApply with your resume and examples of:• Ads you’ve run• Content you’ve created• Results you’ve driven