Social Engagement Analyst

Matrix MKTG is hiring a Social Engagement Analyst to join our fast-paced experiential marketing agency. This junior-level role is laser-focused on capturing and reporting social media engagement tied to live events and brand activations. This is not a content creation or social strategy role. Instead, it's ideal for someone who lives for precision, thrives in spreadsheets, and enjoys the process of organizing digital data into clean, actionable reports. HYBRID: Monday, Tuesday, and Wednesday In-Office (Mandatory) + Thursday, Friday Remote Annual Salary Range: $50,000-$53,000 Full-Time: Junior-Level Engagement Tracking & Reporting (Primary Focus) Perform manual social sweeps within 24 hours after events across platforms like Instagram and TikTok Document every like, share, save, comment, mention, story reply, and UGC post Maintain clean, detailed tracking logs with source links/screenshots Flag inconsistencies and missing data; elevate findings to internal teams Generate, QA, and deliver post-event reports to stakeholders Help improve tracking templates and internal workflows Social & Content Support (Secondary Focus) Support posting on Matrix-owned channels (with direction from social lead) Organize and tag content assets for easy retrieval Assist with basic scheduling, captioning, and trend watching as needed Collaboration & Communication Align with Client Services to meet client reporting needs Work with Strategy to interpret and apply engagement insights Be available for non-traditional hours around key events Who You Are Meticulous by nature : You take pride in catching every detail—twice Comfortable with repetition : You enjoy deep, focused work over creative brainstorming Independent and reliable : You own your task list and follow through under pressure Instagram-fluent : You know where to find comments, mentions, saves, and how users engage Analytically minded : You care about what the numbers mean This role might not be the right fit if... You're looking for a creative or content-forward role You dislike manual tasks or repetitive workflows You don't enjoy working in spreadsheets or reconciling data You prefer strategy over execution Qualifications 1–3 years in social media, digital marketing, or analytics (agency experience preferred) Proven experience with manual social media tracking Advanced spreadsheet skills (Excel/Google Sheets) Bonus: Experience supporting live events or brand activations Passion for culture, music, and lifestyle marketing is a plus What Success Looks Like You consistently deliver clean, on-time engagement reports post-event You help quantify social buzz into metrics that matter for clients You're trusted to own the reporting process and ensure nothing slips through the cracks About Matrix MKTG Based in Atlanta, Matrix MKTG is a creative-first agency specializing in immersive brand experiences that shape culture and spark engagement. Our team moves fast, thinks strategically, and supports each other fully. J-18808-Ljbffr