Marketing Events Specialist

DescriptionJob SummaryThe Event Marketing Specialist is responsible for leading CaseWorthy’s event strategy, logistics, and campaign execution to drive brand awareness, generate qualified leads, and support go-to-market priorities. This role will own the end-to-end event process—from research and planning to execution and post-event ROI reporting—ensuring each event aligns with CaseWorthy’s strategic objectives. Ideal candidate would be located in the Salt Lake City, Utah area to manage the local storage unit.ResponsibilitiesOpportunity & AlignmentStay current with industry trends, competitor tradeshow attendance, and new opportunities.Align event strategy with CaseWorthy’s product roadmap and GTM priorities.Provide go/no-go event recommendations and identify opportunities for improvement.Event LogisticsManage all event logistics including registration, booth setup, and shipping.Oversee swag inventory management, ordering, and budget adherence.Manage CaseWorthy’s physical storage unit in Utah, including lease, payment coordination, and asset organization.Coordinate swag and collateral needs for attendees and ensure timely delivery.Process OwnershipDevelop and maintain standard event campaign templates and SOPs.Manage the event request process and implement the 2026 Event Tracking Improvement Plan, migrating scorecards into CRM.Expense Tracking & ROITrack all event expenses and ensure accountability for attendee reporting.Estimate ROI prior to each event and deliver post-event performance reports.Manage the Event Scorecard to inform future participation and budgeting.Lead Generation & Campaign ManagementDevelop creative strategies to attract booth traffic and generate leads.Ensure booth design and collateral align with CaseWorthy branding.Create and manage CRM campaigns for each event, including assets, content, and communications.Build campaign contact list and identify opportunities to maximize event ROI with potential customer and prospect attendees. Coordinate pre-and-post-conference efforts with the Sales and Account Management Teams. Execute all campaign deliverables including landing pages, emails, social content, and thought leadership materials.Load leads and event data into CRM and ensure accurate follow-up tracking.Communications & Stakeholder ManagementLead pre- and post-event planning calls with stakeholders, including attendees, Account Managers, and SLT.Provide regular updates to leadership on event performance and recommendations.CaseWorthy-Hosted & Sponsored EventsEvaluate and manage CaseWorthy-hosted special events to maximize time with customers and prospects at tradeshows.Identify speaking and sponsorship opportunities at tradeshows to expand brand presence.Other ResponsibilitiesSupport the Account Management Team with User Conference planning and execution.Ability to travel nationwide, up to 25% annually.Performs other duties as assigned.RequirementsRequired Skills & Qualifications2–3 years in corporate events or trade show planning.Strong project management, organizational, and communication skills.Proficiency in Microsoft Office Suite.Willingness to travel within the U.S.Preferred Skills & QualificationsBachelor’s DegreeExperience in the Non-Profit, Human Services, or Social Services sector.Familiarity with expense tracking and ROI reporting.Experience using HubSpot CRM.Confident interfacing with customers and senior leadership.