Paid Social Media Strategist

Strengthening and empowering all of the communities we serve.MV Digital Group is looking for individuals to join and shape our fast-growing organization. The Paid Social Media Strategist is responsible for the execution, launch, management, and daily monitoring of paid social media campaigns to meet our advertisers' business objectives. This position manages timelines and deadlines with cross-functional teams to successfully deliver on-time and exceed customer expectations.Compensation for this position is comprised of a base salary plus incentive compensation. The base salary range is $53,000 to $65,000 per year. Additional incentives bring total potential compensation to $58,300 to $71,500.What You'll Be DoingImplement digital ad campaigns across social ad platforms including Meta Business Manager, X (Twitter) Ads Manager, LinkedIn Campaign Manager, Snapchat Ads Manager, TikTok Ads Manager and others based on the media plan providedEnsure campaigns meet and exceed client KPIs through campaign setup, management, and ongoing optimizationsProvide data-driven strategic insight and recommendations to campaign teamsCreate and deliver regular reporting that demonstrates campaign performance to goalWork with the media planning team to develop campaign strategy and onboarding plans along with recommendations on budget shifts to drive outcomesParticipate in select customer and partner agency phone callsStay up-to-date on paid social industry trends and political & advocacy requirementsOur Ideal Candidate Will Have The FollowingBachelor's degree in marketing, business, communications, or related area OR relevant work experienceMinimum 2 years' relevant experience executing and optimizing digital paid ad campaignsMeta Certification as a Media Buying Professional (410-101)Hands-on knowledge of social media buying platforms such as Meta, X (Twitter), LinkedIn, etc.Basic understanding of Google Analytics 4 and Google Tag Manager, and pixel implementation across social media platformsKnowledge and experience using reporting dashboards and softwareStrong Excel/Google Sheets skillsStrong ability to stay organized and focused while managing high volumes of detail-oriented workExcellent verbal and written communication skillsStrong interpersonal skills, and the ability to function well in a collaborative, team-oriented environmentStrong organizational skills and flexibility to efficiently handle multiple tasks simultaneouslyCritical thinking skills to interpret client needs, identify real-time solutions, and suggest and implement campaign optimizationsAbility to assess priorities, make informed decisions, and effectively communicate and collaborate with internal teams and external stakeholdersCuriosity for the use of AI and automation tools to help streamline processes and improve outputAbility to follow established processes and proactively communicate when adjustments are neededrecblid 7wbcfdfuoj1rvazwmu3312izt2rxcx