Customer Lifecycle Manager

About Digs Dog CareDigs Dog Care is a growing portfolio of premier pet resorts dedicated to delivering best-in-class boarding, daycare, grooming, and training experiences for dogs and the humans who love them. Here, teammates grow as leaders, pet parents experience legendary hospitality, and every dog thrives in a safe, spotless resort. As we bring more resorts into our network, we are building a modern, data-driven marketing engine that supports our local teams while creating a consistent, deeply loved brand experience across every location.Our mission is simple: elevate the standard of care for pets by expanding a network of exceptional resorts, empowering our teams with the training and tools to succeed, and earning the trust of pet parents for life. When you join Digs, you’re not just starting a job - you’re joining a community. We learn together, grow together, and celebrate every wag along the way.Learn more at Digs Dog Care. The RoleWe are seeking a dynamic, energetic, and results-driven Customer Lifecycle Manager to own how we engage, retain, and grow our customer base across the entire pet parent journey. This is a true lifecycle role: mapping the moments that matter, from a pet parent’s first search for boarding through the years they spend with us, and designing the CRM programs, community touchpoints, and in-resort moments that move them from one stage to the next.This role will sit at the intersection of data and marketing. You will be just as comfortable building a cohort retention analysis as you are writing a re-engagement drip campaign or planning a Yappy Hour at one of our resorts. You will partner closely with resort General Managers, Area Managers, and Operations to make sure every touchpoint feels like Digs.Responsibilities Lifecycle Strategy & Customer JourneyDefine and continuously refine the Digs customer journey, from first-time visitor through long-term loyalist, including key segments such as new pet parents, daycare regulars, seasonal boarders, lapsed customers, and high-value loyalists.Identify the critical moments in the lifecycle (first booking, first stay, post-stay, etc.) and design the marketing program around eachBuild a lifecycle measurement framework: activation rate, repeat booking rate, frequency, retention by cohort, LTV, and reactivation rate.CRM, Email, and AutomationOwn the CRM roadmap, including platform strategy, segmentation model, and lifecycle automation across email, SMS, and push.Build and optimize core lifecycle flows: welcome and onboarding, first-stay prep, review and referral, birthday and milestone, and VIP/loyalty.Data & AnalyticsTranslate booking, CRM, and customer data into actional insightsDefine KPIs for every lifecycle program and report regularly on performance, incrementality, and contribution to revenue and retention.Community Engagement & EventsWork with marketing manager to tie programs back to lifecycle outcomes: new customer acquisition, second-visit conversion, lapsed customer reactivation, and WOM referral.Loyalty, Referral, & ReviewsOwn our referral program and review generation engine as connected lifecycle levers, not standalone tactics.Use lifecycle triggers to ask for the right action from the right customer at the right momentCross-Functional PartnershipPartner with General Managers and operations to make sure lifecycle programs reflect the on-the-ground customer experience and that in-resort moments feed back into CRM.Partner with paid acquisition to ensure smooth hand-off from first conversion to first stay to long-term customer.Partner with brand marketing and content on voice, creative, and storytelling across lifecycle touchpoints.Basic QualificationsEducation: Bachelor’s degree in marketing, business communications, or a related fieldExperience4-6 years of marketing experience, focus on lifecycle, CRM, or retention marketing requiredStrong analytical knowledge, comfortable in spreadsheets, can navigate a BI took (Looker, Tableau, etc.)Demonstrated experience designing and measuring lifecycle programs with clear resultsExperience with community marketing, or local/multi-location marketing is a strong plusIn-Person: Ability to be in-office 4 days per week at 2 North Riverside Plaza Suite 1950, Chicago IL 60606Travel: Minimal requiredWhat We OfferCompetitive salary and benefits package Opportunities for professional development and career developmentFor More Information, Please ContactAlexandra MarksonDirector of HR @ Digs Dog Carealexandra@digsdogcare.comThe Pay Range For This Role Is90,000 - 115,000 USD per year(Chicago HQ)