Digital Marketing Manager

Job Title: Digital Marketing ManagerCompany: Renken RemodelingLocation: Hybrid/Remote (serving MD, VA, WV, PA, FL)Employment Type: Full-time, ExemptRenken Remodeling is a growing home remodeling company seeking a Digital Marketing Manager who is obsessed with systems, ad platforms, and lead performance. This role owns our digital lead generation engine and keeps a tight handle on data, tracking, and ROI.Key ResponsibilitiesOwn and optimize paid/organic campaigns (Google Ads, Meta, YouTube, etc.) with a focus on cost per lead/demo and cost per saleManage third-party lead providers, monitor lead quality, and adjust budgets and sources based on performanceBuild and improve funnels: landing pages, forms, thank-you pages, and follow-up flows to maximize conversionsConfigure and maintain tracking and attribution (UTMs, pixels, conversion events) across platforms and toolsCreate clear performance reports and dashboards; share insights and recommendations with leadershipCollaborate with sales and events teams to ensure consistent lead handling, follow-up, and feedback loopsCoordinate with web/SEO resources to strengthen local visibility in our service areasQualifications3–5+ years of performance-focused digital marketing experienceHands-on experience managing Google Ads and Meta campaignsExperience with lead generation for service-based or home improvement businesses strongly preferredStrong analytical skills and comfort with spreadsheets and platform reportingFamiliarity with CRM/lead management tools and basic marketing automationClear communicator who can work closely with sales, operations, and outside partnersWhat We OfferCompetitive salary with performance-based bonus opportunityChance to build and scale the digital marketing function in a growing, multi-state companyCollaborative, results-driven team environmentPowered by JazzHRRg4GecA2Y7