Marketing Specialist
About Naked DiabloNaked Diablo is a bold, fast-growing Tequila brand built around flavor, culture, and attitude. We are here to disrupt a category, not just participate in it. Everything we do is designed to stand out, spark conversation, and build a loyal following.Role OverviewWe are looking for a hands-on, performance-driven Digital Marketing Manager to own and execute our digital growth strategy. This person will be responsible for driving awareness, engagement, and revenue across all digital channels while helping shape the brand’s voice and presence online.This is not a passive management role. You will be in the weeds building, testing, iterating, and scaling what works.Key ResponsibilitiesPerformance Marketing* Own paid media across Meta, Google, TikTok, and emerging platforms* Build, test, and optimize campaigns focused on CAC, ROAS, and LTV* Continuously iterate creative, targeting, and landing pages to improve performanceContent & Social Growth* Lead social strategy across Instagram, TikTok, and other relevant platforms* Work with creators and internal team to produce high-performing, culturally relevant content* Identify trends early and translate them into brand-relevant executionsE-commerce & Conversion* Optimize website experience, landing pages, and funnels to maximize conversion* Partner on merchandising, promotions, and product launches* Analyze user behavior and implement improvements quicklyEmail & Retention* Build and manage email and SMS programs (flows, campaigns, segmentation)* Increase repeat purchase rate and customer lifetime value* Own lifecycle marketing strategyAnalytics & Reporting* Track and report on key KPIs across all channels* Translate data into clear insights and actionable strategies* Manage attribution and understand full-funnel performanceBrand & Creative Collaboration* Work closely with founders and creative team to maintain a consistent, distinct brand voice* Help guide creative direction based on performance insights* Ensure all marketing reflects the energy and identity of Naked DiabloQualifications* 3–6+ years in digital marketing, preferably in CPG, DTC, or high-growth startups* Strong experience managing paid social and performance campaigns* Deep understanding of content that performs on TikTok and Instagram* Experience with Shopify or similar e-commerce platforms* Analytical mindset with the ability to move quickly from insight to execution* Scrappy, resourceful, and comfortable operating in a fast-moving environmentWhat We’re Looking For* Someone who thinks like an owner, not just an operator* Equal parts creative instinct and performance rigor* Obsessed with growth, testing, and winning attention* Culturally plugged in and understands what makes people engage