SEO Marketing Manager

Robert Half is partnering with our client in this search, a Fortune 500 leader in the financial services industry, to hire an SEO Marketing Manager for a 12-month contract.Location: New York, NY or Chicago, IL (hybrid)Duration: 12-month contractHours: 40 hours/weekPay Rate: $53–58/hour (W2)Position OverviewThe SEO Marketing Manager will play a critical role within an in-house paid media team that operates as an internal agency, supporting multiple lines of business to deliver a unified and high-impact digital marketing strategy. This individual will lead the development, execution, and optimization of large-scale search marketing campaigns focused on customer acquisition and business growth.This role requires a hands-on, data-driven marketer who can confidently manage both strategy and execution while partnering closely with cross-functional stakeholders. The ideal candidate brings strong analytical thinking, attention to detail, and the ability to operate autonomously in a fast-paced, highly regulated environment.Key Responsibilities:Own end-to-end execution of search marketing campaigns, including strategy development, implementation, optimization, and performance reportingDevelop and execute keyword strategies, audience targeting, bid management, and landing page alignment to drive acquisition-focused outcomesManage large-scale media budgets, including forecasting, pacing, and reconciliationAnalyze campaign performance data to generate insights, identify optimization opportunities, and refine strategiesBuild and present clear, data-driven recommendations to senior stakeholders across multiple lines of businessPartner closely with internal marketing, analytics, and product teams to align campaigns with broader business objectivesLead testing strategies, including hypothesis development, A/B testing, and continuous optimizationEnsure adherence to internal processes, compliance standards, and paid media best practicesSupport new and emerging business initiatives by building and launching search programs from the ground upFoster collaboration and knowledge sharing across teams to drive innovation and continuous improvementQualifications:5+ years of experience in search engine marketing, preferably at an agency or managing large-scale enterprise campaignsProven experience managing acquisition-focused paid search programs with significant budgetsStrong hands-on experience with Google Ads and Microsoft Ads; familiarity with platforms such as SA360, Adobe, or Marin is a plusDemonstrated ability to analyze complex datasets, draw insights, and translate findings into actionable strategiesExperience working in regulated industries such as financial services or healthcare is preferredExceptional communication and presentation skills, with the ability to influence senior stakeholdersStrong project management and organizational skills, with the ability to manage multiple priorities simultaneouslyProactive, self-starter mindset with the ability to work independently and drive initiatives forwardHigh attention to detail, critical thinking skills, and a passion for testing and optimizationGoogle Ads certification preferredInnovation starts with people.®Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use and Privacy Notice.