Copywriter

Your RoleSans is on a mission to build the next great consumer hardware brand, with a focus on products that help people live healthier lives at home. We started with a category-leading air purifier and expanded into a best-in-class countertop water purifier - and we're just getting started.We're a small, ambitious team that moves fast, learns quickly, and consistently outperforms much larger competitors.Brand is how Sans builds trust, differentiation, and long-term demand. It defines how we speak, what we stand for, and how customers experience us across every touchpoint.The Copywriter will help shape the voice, narrative, and messaging systems for Sans. This role is responsible for translating brand strategy into clear, compelling, and consistent storytelling across organic channels, post-purchase experiences, and physical touchpoints.This role reports to the Creative Director and partners closely with Brand, Creative, Product, Lifecycle, and eCommerce.The ideal candidate is a strong storyteller with great taste and strong consumer instincts - someone who understands how to balance premium brand storytelling with clear, effective communication.Responsibilities and DutiesHelp shape Brand Voice and Messaging Systems - Support the development and evolution of Sans' tone of voice, messaging frameworks, and storytelling across touchpointsDevelop Copy Across Key Surfaces - Write copy across major brand and marketing channels, including:Emails/SMSWebOrganic socialPackaging, manuals, inserts, and physical touchpointsDirect Mail TVSupport Product and GTM Narrative Development - Partner with Product and Brand to translate features into benefit-led, human storytelling that ladders into the broader brand narrativeDevelop Content that Builds Authority and Demand - Create content that strengthens brand authority, supports organic discovery, and positions Sans as a trusted voice in healthier livingCollaborate Across Creative and Cross-Functional Teams - Partner with Creative to ensure visual + verbal cohesion and provide copy direction and feedback to maintain a high brand standardRequirementsQualifications and SkillsExperience:Bachelor's Degree or equivalent experience in writing, communications, marketing, journalism, or related fields4-7+ years of experience in brand copywriting or storytelling rolesExperience developing tone of voice, messaging frameworks, or brand narrativesStrong experience writing across digital, lifecycle, editorial, and brand-driven surfacesExperience working closely with creative teams across formats (email, web, packaging, content)DTC, consumer, or startup experience preferredStrong understanding of consumer psychology and conversion-focused storytellingExperience balancing premium brand storytelling with clear, effective communication that drives actionComfortable collaborating within testing and experimentation environmentsInterpersonal:Exceptional storytelling instincts with a strong command of tone and voiceStrong taste and judgment with an appreciation for premium brands and emotionally resonant storytellingCollaborative and cross-functional - works effectively with Creative, Product, Growth, and eCommerce teamsDetail-oriented with a high bar for craft and consistencyCurious and evolving - constantly refining storytelling approaches, formats, and creative systemsBenefitsSalary and BenefitsBase salary $100,000-$120,000 based on experience, plus bonus and equityOption for fully paid medical, dental, and visionOpportunity to contribute to 401kUnlimited PTO plus 11+ paid holidaysBased in Culver City 3 days/weekFree Sans product!