Senior Marketing Manager, Credit Karma Money - Credit Karma

OverviewIntuit Credit Karma is a mission-driven company, focused on championing financial progress for our more than 100 million members in the U.S., Canada, and U.K. While we're best known for pioneering free credit scores, our members turn to us for tips as they work on their financial goals — including credit monitoring, searching for credit cards, shopping for loans, managing their spending*, and growing their savings* — all for free.Banking services provided by MVB Bank, Inc., Member FDICWe’re looking for a Senior Marketing Manager to help grow Credit Karma Money’s primary banking product. You’ll support cross-channel lifecycle campaigns focused on acquiring new banking users, activating direct deposit, and driving long-term engagement. You will develop a deep understanding of member needs to craft highly personalized marketing messages and experiences that touch millions of members every day. You will have the opportunity to learn from best-in-class growth marketers, and continue to build a strong foundation for your career.ResponsibilitiesDrive growth strategy & execution for core product initiatives from inception to launch across multiple channels, including email, push notifications and in-appDesign and implement A/B and multivariate tests, including hypothesis development, sample sizing, and success evaluationUse data to define segmentation & targeting strategies, evaluate the effectiveness of campaigns, create performance reports and provide actionable insights to stakeholders Independently size and prioritize growth opportunities that drive your KPIsPartner closely with Copy, Design, Brand, Content Development, Legal, and external agencies to transform your ideas into compelling and personalized messagesPartner closely with Product, Analytics, and Engineering teams to identify opportunities to engage with membersOwn the experimentation roadmap and long-term learning agenda for growth (scope varies by level) Steer complex, cross-functional projects Contribute to a collaborative team culture; at higher levels, mentor and support junior marketersQualifications5+ years professional experience in performance or growth marketingHigh data acumen; data-driven decision-maker Demonstrated ownership designing and implementing complex A/B and multivariate tests at large scaleExcellent verbal, written, and interpersonal communication skills with ability to clearly and succinctly articulate results and recommendationsHands-on, high capacity doer with desire to learn quickly, and the ability to anticipate tradeoffs and interdependenciesHighly organized and detail-orientedHigh energy and positive attitude with a "can do," solution-oriented mindsetAdvanced Microsoft Excel and Google Sheets skillsMarketing experience in high-growth fintech, neobanking or personal finance industries highly preferredExperience running large-scale incentive programs SQL, BigQuery, and HTML familiarity a plusTechnical or quantitative degree (e.g., Econ, Stats, Math, Data Science) a plusIntuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is: Bay Area - $132,500 - $179,000