Digital Marketing Manager

Bloom-level, cross-portfolio individual contributor supporting digital demand, website performance, and marketing technology across Bloom portfolio companies.Role ContextBloom Equity Partners invests in B2B SaaS and tech-enabled services businesses. Digital marketing is a consistent growth lever across the portfolio, but the maturity of digital programs, websites, and marketing technology varies significantly from company to company.This role sits at the Bloom level and is deployed across portfolio companies in close coordination with other members of the Bloom Operating team. This is a 1099 role.Role PurposeThe Digital Marketing Manager partners with Bloom portfolio companies to improve the commercial performance of their digital marketing programs. Where a digital demand strategy exists, the Digital Marketing Manager assesses it and helps sequence improvements. Where none exists, the Digital Marketing Manager helps build one.This is a hands-on role: evaluating website quality, prioritizing changes that drive inbound lead performance, configuring business processes in core systems (CRM, marketing automation, analytics, CMS), and advising on the technology tools each business needs.Success is defined by measurable improvements in pipeline contribution from digital channels at supported portfolio companies over activity volume or deliverable count.Alignment with Bloom Value CreationPipeline Reliability: Improving the consistency and quality of marketing-sourced pipeline from digital channelsWebsite Performance: Raising the commercial quality of portfolio websites as the primary inbound conversion surfaceMarketing Infrastructure: Standing up the CRM, automation, analytics, and attribution plumbing required for PE-grade reportingEfficient Spend: Partnering on paid channel mix, budget allocation, and vendor selection to improve return on marketing spendCross-Portfolio Leverage: Identifying reusable playbooks, tooling decisions, and benchmarks that apply across portfolio companiesKey ResponsibilitiesDigital Demand Strategy - Assess and BuildAssess existing digital demand strategies with portfolio marketing owners and identify where commercial results can be improvedBuild strategies where none exist, aligning on goals, channel mix, and measurementTranslate commercial targets into digital demand plans with clear pipeline and efficiency expectationsSupport execution and provide ongoing guidance to the teams responsible for deliveryWebsite Quality and Conversion PerformanceEvaluate portfolio websites across commercial, technical, content, and user experience dimensionsIdentify prioritized opportunities to improve inbound performance: CRO, messaging, navigation, page speed, SEO fundamentals, and form and tracking hygienePartner with portfolio teams and agencies to prioritize, brief, review, and validate website optimization workWork directly in CMS platforms (Webflow, WordPress, or equivalent) to diagnose issues and validate changes. While production development skills are not required, technical fluency to recognize good work, struggling work, and the difference between the two isMarketing Technology and Business Process SetupUnderstand each portfolio company’s marketing stack and advise on the tools needed to meet commercial objectivesConfigure core systems: CRM (Salesforce, HubSpot, or equivalent), marketing automation, CMS, analytics, and tag managementDefine and implement lead lifecycle logic: routing, scoring, sales handoff, and sales-marketing SLAsIdentify and help implement integrations, automations, and AI-assisted capabilities that reduce manual effort or improve conversionDigital Campaign ManagementApply established campaign management methodologies across paid search, paid social, display, retargeting, SEO, and email/nurtureAdvise on campaign structure, targeting, creative, landing page alignment, and budget pacingReview in-flight campaigns for commercial effectiveness and recommend specific changes based on performance dataEnsure campaigns are built with measurement, attribution, and pipeline impact designed in from the startReview agency performance and deliverables through a commercial lens and recommend adjustments where return on spend is insufficientAttribution and MeasurementWork with portfolio marketing leaders to implement workable attribution frameworks: source tracking, multi-touch logic (when appropriate), UTM discipline, and CRM-based pipeline attributionValidate that analytics, tag management, CRM, and marketing automation are configured to produce reliable marketing-sourced pipeline and revenue reportingSupport the Bloom-level reporting cadence so digital performance is legible in PE-grade dashboards and investment reviewsDiagnose and resolve attribution breaks, including regressions from site launches, CRM changes, or tooling swapsKey Performance IndicatorsThe role is measured on a cross-portfolio view of the following outcomes at supported portfolio companies. The role influences rather than owns these:Improvement in marketing-sourced pipeline contributionWebsite conversion rate and inbound lead volume against portfolio-specific baselinesCost per lead, cost per opportunity, and return on ad spend across supported paid programsAttribution framework coverage and reporting reliabilityReliability and commercial quality of marketing technology configurations stood up through this roleAdoption of Bloom-level playbooks, benchmarks, and tooling recommendationsCandidate ProfileExperience And Qualifications5 to 8 years in digital marketing across B2B SaaS, tech-enabled services, or comparable environments, weighted toward breadth over tenure. Agency-plus-in-house or multi-company experience is valued highlyDemonstrated ability to evaluate website quality commercially and partner with teams on CROHands-on with CRM and marketing automation (Salesforce, HubSpot, Pardot, or equivalent): lead lifecycle, scoring, and routingWorking knowledge of CMS (Webflow, WordPress, or equivalent), analytics (GA4, GSC, SEMRush, or equivalent), and tag management (GTM). Enough technical fluency to diagnose problems and validate work without writing production codeProven experience running or supporting digital campaigns across paid search, paid social, and SEO with clear pipeline outcomesPractical experience implementing attribution frameworks and diagnosing tracking issues end-to-endCommercial acumen and a daily orientation toward how digital marketing drives pipeline and revenuePreferred BackgroundPE-backed, high-growth, or founder-led experienceExperience supporting multiple businesses in parallel (agency, consulting, operating partner, or portfolio roles)Familiarity with AI-assisted marketing tooling for campaign operations, content, and analyticsBehavioral CompetenciesCommercial Orientation: Frames digital work in terms of pipeline, conversion, and return on spend rather than activityEarns Trust Quickly: Walks into unfamiliar portfolio companies and builds credibility with marketing leaders without triggering defensivenessInfluences Through Collaboration: Moves programs forward by partnering with the people who own them. Knows when to press and when to deferHands-On Judgment: Opens a CMS, CRM, or analytics tool to verify and help fix rather than delegating blindly. Recognizes good work, struggling work, and the difference between the twoData Discipline: Treats attribution, measurement, and reporting reliability as first-order concernsPragmatism: Meets each portfolio company where it is and sequences work to produce commercial results quicklyPE Readiness: Comfortable with the pace, rigor, and reporting expectations of a PE-backed environmentHow This Role WorksIndividual contributor with no direct reportsDoes not own portfolio marketing budgets, agency contracts, or commercial targets; partners with the owners who doDoes not lead post-acquisition marketing integration or ecommerce P&L; may contribute where digital demand or website work is involvedInfluence comes from expertise, credibility, and the quality of the work - not from line authorityCompensation band is $160,000-$180,000 USDUsage NoteThis role profile is a Bloom Equity Partners standard for a cross-portfolio digital marketing resource. It describes the general nature and level of work expected and is not an exhaustive list of responsibilities. Portfolio engagements may be adapted to reflect specific business context, maturity, and priorities.Powered by JazzHRsnEOvUDZfM