Supervisor, SEM

Supervisor, Sem & Emerging MediaPosition at CMI Media GroupThe opportunity Step into a role where your expertise shapes the future of health media. As Supervisor, SEM & Emerging Media, you'll architect high-impact omnichannel strategiesspanning SEM, Programmatic, YouTube, and Contextualto elevate brand performance and directly influence patient outcomes. This is your opportunity to lead a talented team, drive innovation, and turn sophisticated data into meaningful, measurable results.What You'll DoOwn strategy and performance for SEM, Programmatic, YouTube, Contextual and emerging channels; set KPIs aligned to brand goalsLead client strategy and reporting discussions; tell a clear results story with insights and next best actionsDirect junior team workflow and QA deliverables to hit deadlines and exceed performance targetsAnalyze statistically significant data sets; drive optimizations that improve CPA, ROAS, CTR, and qualified conversionsPartner with analytics and media teams to design measurement plans and dashboardsCollaborate with partner agencies to align on strategy, activation, and optimization roadmapsMentor and upskill the team on best practices across SEM, Programmatic, Contextual and YouTube; support onboardingWhen needed, execute keyword research, write ad copy, and fine-tune campaigns hands-onContribute thought leadership on marketplace shifts, privacy, and platform updates impacting clients and CMIIdentify integration opportunities across SEM, SEO, and Social to strengthen full-funnel performanceEvolve processes, capabilities, and deliverables across SEM & Emerging MediaWhat You'll Bring4+ years leading Paid Search or Programmatic campaigns; deep platform fluency (Google Ads, Bing, SA360; DSPs such as The Trade Desk)Proven leadership: mentoring, workflow management, quality control, and stakeholder managementStrong quantitative analysis, web analytics proficiency (Google Analytics, Adobe/Omniture), and advanced Excel (pivot tables, v-lookups)Expert communication and presentation skills; concise storytelling for technical and non-technical audiencesExperience defining KPIs, building measurement plans, and making data-driven decisionsContextual, video/YouTube, and programmatic experience; organic SEO knowledge is a plusHealthcare/pharma experience or strong aptitude for regulated markets and privacy-first practicesThe base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package.