SEO Manager - Brand
Job DescriptionSEO ManagerResponsibilitiesGoogle Business Profile & Local Listings Own and optimize GBPs across all locations: categories, attributes, photos, hours, posts, and Q&A Monitor and respond to reviews; audit and resolve duplicate listings, suspensions, and edits Manage listings across Bing Places, Apple Maps, and key directories; maintain NAP consistency via citation tools (Yext, BrightLocal, or similar)Rankings & On-Page SEO Develop and execute Map Pack ranking strategies across all markets; track rankings by location and keyword cluster Audit and optimize location landing pages: local keyword targeting, LocalBusiness schema, page speed, and mobile UX Conduct keyword research to capture high-intent local queries; build scalable location page templates Collaborate with web/dev teams to implement technical SEO fixes and structured dataReview Strategy & Reputation Build proactive review generation workflows in partnership with operations and customer success teams Monitor sentiment trends across locations and surface insights to leadershipAI Search & AEO/GEO Optimize content and structured data for visibility in AI-generated results: Google AI Overviews, ChatGPT Search, Perplexity, and Bing Copilot Monitor brand citation accuracy across AI search surfaces; adapt content strategy as local intent queries evolveReporting & Collaboration Track and report on local SEO KPIs: Map Pack positions, GBP engagement, location page traffic, review growth, and lead attribution Partner with marketing, content, and operations teams; lead SEO onboarding for new location launchesQualificationsRequired 5+ years of hands-on organic and local SEO experience with a track record of improving Map Pack rankings and driving local lead growth Direct experience managing 10+ Google Business Profiles simultaneously Deep understanding of local ranking factors: proximity, prominence, relevance, and review signals Proficiency with local SEO and rank tracking tools (BrightLocal, Local Falcon, Whitespark, Semrush Local, or equivalent) Experience with citation management platforms and on-page/technical SEO fundamentals including LocalBusiness schema Comfortable in Google Search Console and GA4; able to build and communicate performance reports Home services or similar vertical experienceNice to Have Familiarity with AI search (Google AI Overviews, ChatGPT Search, Perplexity) and AEO/GEO optimization Experience launching SEO programs for new locations from scratch Background in industries with strong local intent: home services, healthcare, legal, retail, or franchises Basic HTML and comfort communicating technical requirements to developers