Senior Category Analyst
Who We AreAt C.A. Carlin, we take brands to new heights. We are one of the leading privately held sales agencies in the industry. Thanks to nimble growth and associations with our operating partners, C.A. Fortune and C.A. Ferolie, we have built brand value that is unlike any other in the CPG industry.What We DoSince our start in 1962, we have built industry relationships on the foundation of trust and action. We turn information into insight. We convert insight into programs. We drive programs that consistently deliver results to our clients, on their timeline.We have more than 300 associates and multiple offices throughout the country. We represent top brands in many categories such as confection, snack, grocery, beverage, frozen, dairy etc.Overview of the RoleThe Senior Category Analyst will champion the development and maintenance of the Go-To-Market analytics designed to support, track, and grow core and new product initiatives for all sales channels. The position will populate value-added and actionable selling tools, incorporating customer learning and strategic brand insights that will allow sales (business manager) to achieve volume and profit objectives. This position will act as the regional market lead for sales category management support by providing the tracking analysis on the key metrics of pricing, distribution, displays, and shelf placement, along with other key activities.Location: Minneapolis, MN will observe a hybrid schedule 3 days in officeSalary: $80,000 - $90,000 based on experience, qualifications and skills.Travel Requirements: 10-20% to present to clients.Key Responsibilities:Gather a deep understanding of all your clients as you develop a consultative approach to analyze, make recommendations, and collaborate with clients and stakeholdersPrepare and integrate multiple data sources for a comprehensive analysis, ensuring sound data hygiene practices and consistency.Become an expert in all analytical tools and assets relating to your retail clients and think innovatively about how to meet the evolving corporate client needs, leveraging the most comprehensive tools and resources availableImplement category management strategy aligned with the gold standard merchandising vision.Monitor current industry trends and emerging business issues to stay up to date on the current market landscapeDevelop and deliver category reviews and business analyses into client facing sales stories to drive growthBuild strong partnerships with business development teams to serve clients through compilation of forecasts and event-based planning, inclusive of individual customer goalsMaintain communication with your peers within the company to develop a seamless approach across all shared clientsWhat You Should Bring to the TableBachelor's Degree and 3+ years CPG industry sales organization experience, preferably in a sales/analytical capacityProficiency with volume analysis and trackingExperience in coordinating new item launchesExperience using syndicated data and category management principalsWell-honed analytical skills with strong organizational, communication, and time management skillsKnowledge of the marketing process from product development to in-store purchasesExperience in data visualization platforms (e.g., spotfire, PowerBI) with the ability to understand the data and proof resulting visualizations from raw data reportsStrong computer skills and experience with Excel, Powerpoint, and Word programsYou Will Stand Out IfUNFI experienceExtensive Nielsen experienceExperience presenting to retailersPerksPTO & Sick Days11 paid company holidays per year1 Floating Holiday2 paid volunteer days per year3 months fully paid parental leave (regardless of gender)Medical, dental, and visionPaid company life insurance401k with company matchSummer hours (half day Fridays from Memorial Day thru Labor Day)Work from home flexibilityCome As You Are