Regional Marketing Manager, Americas

Job Description: Own the overall Go-to-Market plan for your assigned Americas territory with input and expertise from key internal stakeholders and the Global Head of Field and Partner Marketing Own pipeline creation and acceleration for the Americas region — driving measurable contribution to pipeline targets, improving conversion rates, and supporting revenue attainment in close alignment with Sales Design and execute integrated, multi-channel demand programs (field, digital, and partner-led) to generate high-quality pipeline and improve funnel conversion across key accounts and segments Partner closely with Sales and BDR teams to optimize lead follow-up, qualification, and conversion, ensuring strong pipeline progression and velocity Track and own performance against pipeline KPIs, including pipeline generated, influenceford revenue, conversion rates, and ROI by channel and campaign Drive partner-sourced and partner-influenced pipeline through structured co-marketing programs and joint GTM execution Serve as liaison to Sales team, be their advocate and conduit to the larger organization Maintain relationships with regional partners, conference organizers, and influential associations Leverage social media to raise awareness and further promote our presence at various events Monitor industry trends and competitor activities in the Americas region An affinity for measurable outcomes and experience in a highly data-driven marketing organization is a must Manage regional budget, accurately estimate costs, and manage execution Track performance results and act as a key partner to the BDR team to ensure alignment on lead quality, follow-up, and conversion Work in partnership with the Corporate Communications and Digital Marketing teams to optimize campaign results for field programs Requirements: 5+ years of direct experience in a B2B Field/Channel Marketing role, ideally for a security or enterprise software company Aligning with the partner organization to build a regional partner marketing strategy that provides mutual business value and enables leverage and scale in your overall regional marketing plan Activating live and virtual event strategies, including event and booth design, theme development, pre-and-post-event plans Project management and organizational skills with ability to execute marketing programs from planning, conceptualization, execution, and measurement Building and optimizing integrated marketing programs that generate pipeline and improve conversion across the full buyer journey Good knowledge of digital marketing tactics and best practices, including LinkedIn campaigns, TechTarget, SEO/SEM etc. Leverage AI-powered tools and data insights to improve campaign targeting, personalization, lead scoring, and overall marketing efficiency Apply data and automation to continuously optimize campaign performance, audience segmentation, and budget allocation to maximize pipeline ROI Strong understanding of funnel metrics, pipeline management, and conversion optimization in a B2B SaaS environment Ability to translate data into actionable insights and continuously improve performance across campaigns and channels Experience with organizing local and regional events Outstanding communicator and creative thinker Experience with marketing automation and CRM tools Critical thinker and problem-solving skills Strong time-management skills Ability to work with a decentralized, cross-cultural team Flexibility and adaptability to rapid growth, change, and problem resolution Proven ability to ramp quickly and deliver results in a contract/cover capacity Ability to travel 30% of the time Excellent verbal/written English skills. Benefits: Health & Wellness Financial Work-Life Balance Unparalleled Flexible Time-Off