Social Media Growth & Content Strategist

We are looking for a creative, growth-driven Social Media Growth & Content Strategist to build and scale our presence across Instagram, TikTok, YouTube Shorts, Facebook, and emerging platforms.This role is focused on growing followers, building trust, increasing engagement, and ultimately driving cases through compelling storytelling and high-quality content.You will own the full execution of social media, from concept development and scripting to filming, editing, publishing, and analyzing performance. While you will collaborate on paid social campaigns, this role is primarily about organic growth, creative execution, and building meaningful audience connection.You will work closely with the Chief Marketing Officer, Chief Digital Marketing Officer, and the broader marketing team to highlight our attorneys, elevate our brand authority, and stand out in competitive legal markets.What You’ll DoSocial Growth & Creative StrategyDevelop and execute a clear growth strategy across Instagram, TikTok, YouTube Shorts, and FacebookCreate content that builds followers, trust, engagement, and inbound leadsIdentify and adapt trends in a way that fits a professional legal brandTurn complex legal topics into compelling, easy-to-understand contentEnsure consistency in brand voice, tone, and visual presentationContent Ideation & ExecutionGenerate creative ideas that humanize attorneys and showcase the firm’s impactWrite scripts and outline storyboards for short-form video contentCreate a balanced mix of educational, emotional, serious, and culturally relevant contentDevelop strong hooks that capture attention within the first few secondsMaintain a consistent publishing cadence focused on quality and relevanceVideo Production & PublishingFilm and direct attorneys and team membersEdit short-form videos optimized for each platformPublish and optimize content natively within social platformsContinuously refine creative approach based on performance dataPaid Social CollaborationWork with the performance marketing team to boost high-performing organic contentAssist with creative direction for paid social campaignsHelp align organic insights with paid strategyPerformance & Growth OptimizationTrack follower growth, engagement rates, watch time, saves, and sharesAnalyze which content formats drive the strongest resultsAdjust strategy based on real-time performance insightsUnderstand how social activity contributes to inbound leads and signed casesWhat We’re Looking ForRequiredBilingual in English and Spanish3–5+ years of hands-on social media growth experienceProven success growing social accounts organicallyStrong portfolio showcasing short-form video content (Reels, TikTok, YouTube Shorts required)Experience writing scripts and building content conceptsHands-on experience filming and editing video contentDeep understanding of platform algorithms and audience behaviorAbility to direct and coach on-camera talentPreferredExperience in legal, insurance, healthcare, or other regulated industriesExperience collaborating with paid social teamsFamiliarity with analytics tools and performance trackingQualificationsBachelor’s degree in Marketing, Communications, PR, or related field preferredDemonstrated track record of building engaged social communitiesStrong creative instincts with data-informed decision makingUnderstanding of advertising compliance in regulated industriesCompensation: $60,000 - $100,000/yrApplication RequirementsTo be considered, applicants must submit:Portfolio links (required)Examples of accounts grown, including measurable results if availableWhy Join Us?Competitive compensation and benefits packageWork directly with firm leadershipCreative ownership and visible impactRoom for growthFast-paced, high-performance environmentOpportunity to shape how a mission-driven firm connects with real people