Digital Marketing Specialist & Account Manager

Company DescriptionMeerkat Media Group helps purpose-driven brands build memorable identities through impactful and measurable storytelling. Our goal is to craft narratives that resonate while delivering tangible results. With a focus on authenticity, creativity, and strategic vision, we empower businesses to connect with their audiences meaningfully. Our commitment is to provide innovative marketing solutions that inspire and drive success.Role DescriptionWe are seeking a full-time Digital Marketing Specialist & Account Manager to join our team in St. Augustine, FL. This is a hybrid role, offering a mix of on-site collaboration and remote work flexibility. The Digital Marketing Account Manager + Paid Media Specialist will help manage day-to-day marketing execution for a variety of client accounts. This role will support paid advertising campaigns across Meta, Google, LinkedIn, Pinterest, and TikTok while also assisting with client communication, reporting, content coordination, and campaign strategy. This is a strong fit for someone who is comfortable working across several brands, understands digital marketing strategy, and enjoys both the analytical side of advertising and the relationship-building side of account management.Key Responsibilities:1. Multi-Platform Campaign ManagementDesign, launch, and manage high-performing paid media campaigns across Meta (Facebook/Instagram) and Google Ads (Search, Display, YouTube).Manage and optimize niche or supplemental campaigns on TikTok Ads and Pinterest Ads based on client needs.Perform continuous A/B testing on ad creatives, copy, and landing pages to drive ROI.Monitor daily budgets, bids, and performance metrics to ensure KPIs are met or exceeded.2. Client Account ManagementServe as the primary point of contact for a diverse portfolio of clients.Lead monthly check-in meetings to review performance, discuss strategy, and manage expectations.Translate complex data into actionable insights and easy-to-understand reports for clients.3. Strategy & GrowthConduct thorough market research and competitor analysis to identify new growth opportunities for clients.Collaborate with the creative team to provide data-backed recommendations for ad assets.Stay ahead of industry trends, platform updates (e.g., tracking changes, new ad formats), and best practices.Required Skills & Experience:Platform Expertise: Proven track record of managing significant spend on Meta Ads Manager and Google Ads. Experience with TikTok Ads Manager and Pinterest Business is highly preferred.Analytical Mindset: Proficiency in Google Analytics, Looker Studio, DashThis, or similar reporting tools. You must be able to "read the story" behind the numbers.Client-Facing Professionalism: Strong verbal and written communication skills with the ability to build trust and rapport with business owners and marketing directors.Organizational Excellence: Ability to manage a high volume of accounts across different industries without sacrificing quality or attention to detail.Technical Literacy: Familiarity with pixel implementation, conversion tracking, and basic tag management.Preferred Qualifications:Google Ads or Meta Blueprint certifications.Experience in a fast-paced agency environment.Familiarity with CRM tools and project management software (Asana, Monday.com, or ClickUp).