Digital Marketing Specialist

Drive Digital Growth. Amplify a Trusted Voice. Make an Impact.Are you a data-driven digital marketer who thrives on optimizing campaigns and uncovering growth opportunities? Work at OOIDA as a Digital Marketing Specialist and help expand the reach and influence of one of the most respected voices in the trucking industry. BenefitsCompetitive Employee Medical & Dental Insurance the first of the month after 60 days of employment and ONLY a $1250 deductibleVacation and personal time after 60 days401K - employer matches half up to 10%Casual dress attireOn-site fitness and daycare center RequiredBachelor’s degree in marketing, communications, business, or a related field, or equivalent professional experience.3-5 years of experience in digital media, paid media, or performance marketing.Experience managing paid media budgets and working with external vendors or agencies.Working knowledge of digital advertising and analytics platforms, including:Google Ads ManagerMeta (Facebook and Instagram) advertising platformsSprout SocialUser Maven or comparable analytics and attribution toolsStrong analytical and organizational skills.Ability to communicate performance results and insights clearly to internal stakeholders.This role is office based with approximately 10 or less days of travel per year.May require occasional collaboration outside of standard business hours to support events, campaign launches or deadlines.PreferredExperience supporting social media performance for a media or content-driven organization.Familiarity with digital monetization models and audience growth strategies.ResponsibilitiesPaid media strategy and managementBudget management and performance reportingSocial media support and analysisDigital revenue supportCollaboration and continuous improvementWhy Join OOIDAHelp grow trusted brands that serve and advocate for professional truck driversWork in a collaborative, mission-driven environmentMake a measurable impact on audience growth and digital revenueCompetitive salary and comprehensive benefits package