Lead and Demand Generation - Technology Sales

At Genpact, we don’t just adapt to change—we drive it. AI and digital innovation are redefining industries, and we’re leading the charge. Genpact’s AI Gigafactory, our industry-first accelerator, is an example of how we’re scaling advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. From large-scale models to agentic AI, our breakthrough solutions tackle companies’ most complex challenges.If you thrive in a fast-moving, tech-driven environment, love solving real-world problems, and want to be part of a team that’s shaping the future, this is your moment.Genpact (NYSE: G) is an advanced technology services and solutions company that delivers lasting value for leading enterprises globally. Through our deep business knowledge, operational excellence, and cutting-edge solutions – we help companies across industries get ahead and stay ahead. Powered by curiosity, courage, and innovation, our teams implement data, technology, and AI to create tomorrow, today. Get to know us at genpact.com and on LinkedIn, X, YouTube, and Facebook.Welcome to the relentless pursuit of a world that works better for peopleInviting Applications for the role of Assistant Manager Lead / Demand Generation Representative (Outbound Focus)Role Overview: The Demand Generation Representative is responsible for driving qualified pipeline by procuring effective Prospect meetings through account spread strategy within named accounts, generating multiple stakeholder meetings, and progressing opportunities to Stage 2 qualification for Sales. This role partners closely with Sales Representatives to build deep account penetration through multi-touch, multi-channel outbound campaigns.Key Objectives & Targets (Quarterly Benchmarks): Prospect Meetings Booked for Sales DirectorsAccount Penetration (Account Spread): Engage multiple contacts per target accountOwn Opportunity Progression: Coordinate with Sales counterpart to Work beyond initial meetingsSales Alignment: 100% of opportunities handed over with documented context, pain points, and stakeholder mapCore Responsibilities:1. Account Spread & Stakeholder MappingExecute Multi- channel Outbound CampaignsDrive multiple meetings/interactions per account to create momentum for Sales2. Outbound Execution (Multi-Touch, Multi-Channel)Design and execute multi-touch outbound campaigns across:LinkedIn (connection requests, messaging, engagement)Email sequencesCold callingRun persona-based and account-based sequences, not generic blasts3. Intelligent Email & Messaging StrategyBuild and optimize email sequences using:Relevant outbound triggers (job changes, funding, tech stack shifts, ERP/CRM upgrades, compliance needs, growth signals)Strong hooks tied to role-specific pain pointsContinuously test subject lines, messaging angles4. Calling & Live ProspectingConfident cold calling with the ability to:Open conversations with value-based hooksHandle objections professionallySecure meetings with senior stakeholdersMaintain consistent call activity aligned to target accounts5. LinkedIn & Data SkillsAdvanced LinkedIn prospecting:Boolean searchesAccount-based lead identificationEngagement-driven outreachUse data scraping and enrichment tools to:Build accurate contact listsMaintain CRM hygieneIdentify net-new buying centers6. Sales Collaboration (Consultative Approach)Act as a trusted partner to Sales RepresentativesConduct regular syncs with Sales to:Align on target accountsShare account insights and engagement signalsAdjust outreach based on deal strategyMaintain detailed notes, call summaries, and account intelligence in CRMRequired Skills & Experience2–4 years of Demand Gen / SDR / BDR experience in B2B SaaS (Prior experience in ERP, CRM, or enterprise SaaS environments is mandatory)Strong understanding of:Account-Based Marketing (ABM)Buying committees in mid-market or enterprise dealsProven ability to:Book meetings with multiple stakeholders in the same accountProgress opportunities beyond initial discoveryTechnical & Tooling SkillsCRM experience (Salesforce, HubSpot, or similar)Sales engagement tools (Outreach, Salesloft, Apollo, etc.)LinkedIn Sales NavigatorData enrichment & scraping tools (ZoomInfo, Apollo, Lusha, Clay, etc.)Strong written and verbal communication skillsSuccess Traits:Highly organized and process-drivenCurious, consultative, and business-outcome focusedComfortable operating in complex, long-cycle sales environmentsStrong ownership mindset and collaboration skillsWhy Join Genpact? Be a transformation leader – Work at the cutting edge of AI, automation, and digital innovationMake an impact – Drive change for global enterprises and solve business challenges that matterAccelerate your career – Get hands-on experience, mentorship, and continuous learning opportunitiesWork with the best – Join 140,000+ bold thinkers and problem-solvers who push boundaries every dayThrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progressCome join the tech shapers and growth makers at Genpact and take your career in the only direction that matters: Up.Let’s build tomorrow together. The approximate annual base compensation range for this position is $100K to $105K . The actual offer, reflecting the total compensation package plus benefits, will be determined by a number of factors which include but are not limited to the applicant’s experience, knowledge, skills, and abilities; geographic location; and internal equityGenpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation.Get to know us at genpact.com and on LinkedIn, X, YouTube, and Facebook.Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.