Brand Marketing Manager

DescriptionDescriptionWe are a fast-growing, multi-location express car wash brand with serious momentum. We're scaling aggressively, investing heavily in growth, and building something extraordinary. We're ready for a bold marketing leader who thrives on ownership, energy, and results.This role owns the brand—fully.You'll shape its voice, protect its integrity, expand its reach, and ensure it shines consistently across every site, campaign, customer interaction, and new launch. You'll drive explosive membership growth, demand performance from every dollar spent, and infuse unstoppable energy into every team and partner you touch.We're not looking for a behind-the-scenes manager. We're seeking a charismatic, high-octane leader who rallies teams, forges powerhouse vendor relationships, represents the brand with confidence in the industry, and gets everyone genuinely excited about what we're creating—one sparkling car at a time.What You'll OwnBrand Ownership & Creative LeadershipOwn and evolve the brand across every channel and touchpoint—you know what it takes to scaleSet crystal-clear standards for look, feel, voice, and experience—and enforce them relentlessly across every site, campaign, digital asset, and new location launchServe as the final authority on "on-brand" vs. "off-brand" for campaigns, signage, digital assets, site launches, and beyondBuild creative strategy and output, both in-house and through external partners, ensuring everything feels premium, consistent, and unmistakably usDirect creative strategy and output, both in-house and through external partners, ensuring everything feels premium, consistent, and unmistakably usGrowth & Go-To-Market MasteryLead marketing strategy for new site launches — from pre-opening buzz to grand-opening momentum and sustained local growthBuild scalable, repeatable playbooks for campaigns, content, and activations that support expansion across 30+ locationsDevelop campaigns, content, and promotions with ROI in mind — collaborating closely with the Growth Director to ensure every marketing effort connects to measurable business outcomesDrive membership sign-ups, car counts, and revenue growth through creative, community, and brand initiatives — with performance accountability shared with the Growth DirectorCommunity Development & EngagementDefine and own the overarching community strategy to build deep local loyalty, generate organic advocacy, and fuel long-term membership/traffic growthDevelop comprehensive plans and playbooks targeting key segments: schools (athletic sponsorships, fundraisers, student programs), apartments (resident perks, events), dealerships (cross-promotions, referral incentives), charities (fundraising washes, donation drives, partnerships), and other high-impact local opportunitiesDraft clear, repeatable frameworks for partnerships, sponsorships, events, and activations — ensuring alignment with brand standards and business goalsOversee consistent, high-quality execution through the Community Engagement Specialist and activation team — including schools, fundraisers, donations, fleet development, and local activations — ensuring a full, high-impact calendar year-roundPerformance, Budget & AccountabilityManage and own the brand and community marketing budget—build it, managed it, allocated strategically, track aggressively, and optimize relentlessly for maximum ROIDefine and champion KPIs tied to core outcomes (CAC, LTV, churn reduction, membership growth, event ROI, community engagement and brand performance) and review dashboards to drive continuous improvementReporting directly to the Growth Marketing Director, this role assumes ultimate responsibility for all results and drives the success of the community engagement function. You will lead a small team, directly managing the Community Engagement Specialist, who in turn manages the Activation team (part-time, ad hoc employees).Customer Service & Review OversightOwn reputation management across review platforms (Google, Yelp, Facebook, etc.), social mentions, and feedback channelsMonitor customer satisfaction signals in real time, respond professionally and promptly to reviews (positive and negative), and turn feedback into actionable improvementsCollaborate with operations and site teams to address service issues quickly, elevate the customer experience, and prevent escalationsUse review insights and sentiment analysis to inform brand standards, training recommendations, and marketing adjustments that boost happiness and organic positivityTeam & Culture LeadershipLead and develop the Performance & Retention Manager (and future team members) with coaching, clear direction, and high expectationsCultivate strong, collaborative partnerships with vendors, agencies, and internal ops/site teamsCreate infectious energy and alignment—bring fresh ideas, champion testing, and execute with speed and precisionInspire cross-functional teams to think big and move fast as we scaleRequirementsWhat You BringThis is a hands-on leadership role in a high-growth environment. You'll think strategically at the highest level while staying deeply involved in execution—because that's how we win as we expand.We're looking for 5–7+ years of proven, growth-focused marketing experience, ideally in recurring revenue/subscription models, multi-location retail/service businesses, or high-velocity consumer brands. Bonus points for car wash, quick-service, fitness, or other membership-heavy industries.The Right Candidate BringsProven track record of owning a marketing budget — not just referencing one. Built it, managed it, allocated it strategically, and was accountable for the resultsDeep experience in brand building, community engagement, performance marketing, and reputation management with measurable results to show for itDirect people management experience — supervised a team, set clear expectations, and coached for performanceDemonstrated ability to present to senior leadership, defend spend decisions, and communicate marketing performance with confidence and clarityA proven operator mindset — ready to run on day one in a high-growth, multi-location environment scaling to 30 sites in three yearsIf you're ready to step up, truly own a brand, build and lead a winning team, apply today!