Senior Manager: Creator Program

About The CompanyOverCast Digital is a leading triple-certified TikTok Shop Partner based in Los Angeles. We specialize in affiliate sampling programs, GMV-Max paid media, and full-service TikTok Shop management for enterprise beauty, personal care, and lifestyle brands. Our dedicated team works to shape TikTok into a vibrant community of inspiration and influence, with a network of top content creators and affiliates leading the charge. At OverCast Digital, we believe that the future of commerce is social.Job DescriptionOwns OverCast's end-to-end creator strategy, from building scalable agency-level programs to managing high-value creator relationships that drive GMV for enterprise clients. This role is the connective tissue between OverCast's affiliate sampling programs, brand partners, TikTok Shop's evolving ecosystem, and the creator community.ResponsibilitiesProgram ArchitectureDesign and iterate on OverCast's tiered creator ecosystem (L0 → L3+)Build agency-level creator programs that position OverCast as a destination for top TikTok Shop creatorsPartner with TikTok Shop platform teams on best practices and emerging opportunitiesDevelop scalable onboarding, communication, and retention frameworksTop Creator ManagementOwn relationships with highest-performing creators across the portfolioCreate bespoke growth plans for top-tier creatorsServe as escalation point for high-stakes creator issuesBuild feedback loops to inform program improvementsClient-Facing StrategyPresent creator program strategy and performance to enterprise clientsTranslate creator/affiliate data into clear narratives for brand stakeholdersRepresent OverCast's creator capabilities in new business pitches and QBRsTeam LeadershipManage 2-3 junior Creator ManagersEstablish workflows, KPIs, and quality standardsEnsure consistent messaging across all creator communicationsData-Driven Decision MakingLeverage TikTok Shop analytics to identify high-potential creators and measure ROIBuild reporting frameworks connecting creator activity to GMV outcomesReporting StructureReports to: CEODirect Reports2-3 Creator ManagersRequirementsLocation: Los Angeles (hybrid)5+ years in creator/influencer marketing, affiliate programs, or talent managementExperience managing creator relationships at scale (100+ active)Comfortable presenting to enterprise C-suite and brand stakeholdersStrong analytical skills, can translate dashboards to actionExperience building programs from scratchTeam management experience (2+ direct reports)Deep familiarity with TikTok Shop ecosystemSuccess MetricsCreator pool growth and GMV contributionTop creator retention rate Client satisfaction with creator programTikTok Shop co-marketing initiatives secured