Senior Marketing Manager - Specimen Management

Job Summary: Lead the Core Tubes portfolio within the U.S. Specimen Management platform to drive revenue growth and market leadership. Develop and execute multi-year marketing plans focused on sustainable differentiation, profitability, and customer value. Collaborate across regional and global teams using customer insights, market analysis, and innovation in a fast-paced environment.Ideal Candidate Requirements:Bachelor's degree required; MBA preferred.Minimum 7 years of business experience, including 5+ years in marketing or product management.Healthcare or life sciences marketing experience preferred.5+ to 7 years total experience.Associate seniority level.Key Responsibilities:Portfolio Leadership:Own all aspects of product management for the Core Tubes portfolio including forecasting, financial planning, pricing, lifecycle management, and promotional activities.Customer-Centric Growth:Develop compelling value propositions and identify customer needs.Create training programs to support sales teams and enhance customer engagement.Regional Marketing & Sales Support:Partner with sales teams to deliver marketing programs, launch management, and field training that drive adoption and retention.Strategic Planning:Build and execute annual and long-term marketing strategies including pricing, positioning, branding, and resource allocation.Leverage data-driven insights and marketing excellence framework.Tactical Execution:Deliver marketing collateral, demand forecasts, and competitive analyses.Manage multiple priorities with speed and precision.Innovation & Creativity:Identify new product opportunities.Develop creative marketing tactics to differentiate in the marketplace.Data-Driven Insights:Develop KDG dashboards that synthesize data from multiple sources.Enable actionable insights to optimize performance annually and across strategic planning cycles.Leadership & Influence:Lead cross-functional initiatives.Influence without authority and serve as trusted advisor to stakeholders.Domestic travel up to 30%.Required Technical Skills:Depth of marketing expertise in segmentation and lifecycle management.Product launch planning and execution.Strategic pricing, positioning, branding, and resource optimization.Spreadsheet proficiency, collateral development, forecasting, and competitive analysis.KDG dashboard development for data synthesis.Functional Skills:Product portfolio management including forecasting, financial planning, pricing, and lifecycle management.Value proposition development and customer needs identification.Sales training program creation and field training delivery.Marketing program development and launch management.Strategic planning and execution.Marketing collateral and competitive analyses production.Behavioral Skills:Strong customer focus and strategic mindset.Leadership and creativity with bias for action.Ability to influence cross-functional teams without authority.Excellent oral and written communication.Proven problem-solving and continuous learning.Ability to manage competing priorities in high-growth environment.