Manager, Digital Analytics - Marketing Integrations

Why You Belong HereAt Victoria’s Secret & Co, you’ll join a world-leading specialty retail brand recognized globally for innovation and excellence in lingerie and fashion. You’ll work alongside industry leaders to set the standard for what a retail brand can achieve, placing customers at the center of everything we do to create products and experiences that bring them joy.We believe everyone deserves a place where they truly belong. We celebrate individuality and know that your passion, experience, and unique perspective strengthen our team and business. Here, you’ll be empowered to perform, grow, and engage through unmatched opportunities to develop your skills, gain real-world experience, and learn from the best in the business.Your Role We are seeking a Manager, Digital Analytics to join our Global Digital Analytics team, owning marketing integrations and digital data strategy across the business. This is a U.S.-based, fully remote role with direct and indirect team leadership and end-to-end technical ownership.This role serves as the single-threaded owner of digital analytics for marketing and media integrations—accountable for data capture strategy, implementation quality, and production stability. This leader sets direction, makes critical decisions, and ensures seamless execution across internal teams and external partners.As the primary liaison to Marketing, Media, and Growth teams, you will translate campaign strategies and business objectives into scalable, accurate data capture and measurement frameworks. In parallel, you will partner closely with engineering and implementation teams to ensure those requirements are executed with precision.This role operates within a global delivery model, with direct or indirect ownership of offshore (BLR) resources responsible for execution. While work may be distributed, accountability sits fully with this role to ensure consistency, quality, and operational rigor.This role is ideal for a technically deep, business-oriented analytics leader who can operate as both strategic partner and technical authority, driving impact at the intersection of data, marketing, and customer experience.Your ImpactTechnical Ownership & Business Integration LeadershipServe as the single accountable owner for digital analytics across marketing and media integrationsAct as the primary liaison to Marketing, Media, and Growth teams, ensuring campaign strategies are translated into clear, scalable measurement and instrumentation plansDefine and evolve data capture requirements to support paid media, lifecycle marketing, attribution, and personalization use casesPartner with implementation teams (internal + external) to translate business needs into technical execution, ensuring accuracy and consistencyOwn decision-making related to production health, release risk, and issue resolution, including overseeing urgent fixes or rollbacks as neededLead and oversee execution through a global delivery model (including BLR team), ensuring quality, prioritization, and accountability across all workstreamsAdobe Experience Cloud LeadershipOwn and evolve marketing analytics strategy and implementation across:Adobe Web SDK and App SDKAdobe Tags (Adobe Launch) and Adobe Data CollectionAdobe Analytics, Adobe Experience Platform (AEP), and Customer Journey Analytics (CJA)Adobe Edge Network and Real-Time CDP event forwardingMaintain deep expertise in libraries, dependencies, publishing cadences, and version control, with a clear understanding of downstream impactsInstrumentation, Integration, and DebuggingLead front-end pixel implementations with strong JavaScript expertisePartner with engineering teams on back-end Conversion API (CAPI) integrationsEnsure accurate, scalable instrumentation through strong command of data layers and XDM schemasValidate, triage, and debug analytics implementations across web and mobile appsDiagnose and resolve discrepancies across platforms, vendors, and datasetsAnalytics Operations and GovernanceEstablish and enforce operational standards, including:Tagging documentationData QA and validation frameworksRelease management and version control practicesLead initiatives such as tagging audits, dashboard migrations, and analytics tool rolloutsOwn intake and triage processes for analytics requests, ensuring visibility, prioritization, and alignment to business goalsStrategy, Insights, and Stakeholder PartnershipServe as the voice of analytics to marketing and media stakeholders, shaping measurement strategy and enabling campaign optimizationTranslate complex analytics concepts into clear business implications to influence decision-makingPartner with Marketing, eCommerce, and CX teams to ensure data capture aligns to critical business objectives and KPIsDrive alignment between business strategy, measurement frameworks, and technical executionRepresent analytics in leadership forums as the owner of marketing data strategy and performance integrityMaintain strong vendor relationships and guide external integration partnersPeople Leadership and DevelopmentDirectly manage and coach analysts, fostering growth in analytical thinking and business contextConduct performance reviews, career development planning, and continuous upskillingEncourage root-cause analysis and elevate work beyond reporting into insight generationEstablish structured approaches for delivering clear, compelling data narrativesLead a distributed team model (including BLR resources), driving accountability and consistent ways of working across geographiesClick here for benefit details related to this position.Minimum Salary: $112,700.00Maximum Salary: $153,720.00VS&Co provides a range of compensation for this role as shown. Your actual salary will be determined by a number of factors, including: your specific skills and experience, geographic region, or other relevant factors.QualificationsHigh curiosity, strong problem-solving skills, and passion for digital analytics7–9 years experience in digital analytics or quantitative analysis for digital products4+ years of hands-on experience with Adobe Analytics4+ years of experience with tag management platforms (Adobe Launch, Tealium, etc.)Deep expertise in Adobe Experience Cloud (Web SDK, App SDK, AEP, CJA, Data Collection)Strong understanding of:Web analytics and tag management ecosystemsFront-end pixel implementation and JavaScriptBack-end Conversion APIs (CAPI)Data layers, XDM schemas, and event-based architectureProven experience acting as a technical owner in a production analytics environmentDemonstrated ability to make independent, risk-aware decisions under pressureExperience managing teams and influencing cross-functional stakeholdersStrong familiarity with eCommerce KPIs and digital marketing ecosystemsExcellent communication skills (technical and business translation)Experience with JIRA and Agile / DevOps environmentsProduct Management experience in Agile or DevOps environmentsB2C eCommerce experience (retail, beauty, fashion, apparel)Experience leading global or distributed analytics teamsProven ability to mature analytics operations and measurement frameworksWe will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: California Fair Chance Act, Los Angeles Fair Chance Initiative for Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance, Los Angeles County Fair Chance OrdinanceAn equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.