Art Director (Onsite)

Borboleta Beauty is a leader in professional lash artistry, offering premium lash products, education, and retail lashcare. We proudly serve both professionals and consumers through our two brands: Borboletapro.com – empowering lash professionals with world-class education, pro supplies, and exclusive partnerships; Borboleta.com – delivering expert-developed lashcare for everyday lash lovers. We are the lash-obsessed. Our mission is to elevate the lash industry while inspiring confidence and connection. We're a passionate, tight-knit team that believes in beauty, artistry, and innovation.OverviewWe're seeking an Art Director to join our in-office marketing team in Salt Lake City. This role is responsible for leading the planning, creation, and execution of photo, video, and graphic content across digital channels - including social media, email, website, and paid media. You'll play a key role in shaping how both Borboleta.com and BorboletaPro.com show up visually and connect with their audiences.ResponsibilitiesOwn the full content creation pipeline—from concept to shoot to edit—for photo, video, and graphicsManage Social Media Manager + small team of contract designers - mentoring and inspiring them to deliver great workBuild and maintain content calendars aligned with brand campaigns, launches, and seasonal momentsCollaborate with lash educators and product experts to produce technical content that supports education and product usageShoot and edit video for use across social media, email, and digital campaigns (including tutorials, BTS, reels, and branded storytelling)Design on-brand graphics and assets for use across digital and print channelsStay on top of trends and bring fresh creative ideas to the tableOrganize shot lists, assist in finding models and lash artists, and assist with directing photoshoots for product launches and content shootsReport on social media performance, key KPIs, and insights to optimize strategyRequired Skills & Experience3-5+ years of experience as an Art Director or similar roleStrong skills in graphic design, video editing, and photography/videographyStrong visual storytelling abilities, paired with excellent verbal and written communication skillsStrong experience with managing shoots for campaigns and product launchesProficiency in Adobe Creative Cloud, especially Photoshop, Illustrator, and Premiere ProExperience building out creative processes in project management tools like Asana or similarExperience working with brand guidelines and maintaining visual consistency across all marketing channelsAbility to manage content calendars, juggle multiple projects, and work autonomouslyCreative, resourceful, trend-savvy, and detail-orientedExperience working with or creating content for a beauty or ecommerce brandPreferred QualificationsLicensed lash artist or experience in the lash or beauty industry (preferred)If not currently licensed, must be willing to complete lash certification (provided by Borboleta) and develop professional lash skills to drive creation of technical lash artist content for BorboletaProExperience working with or creating content for a beauty or ecommerce brandStrong understanding of the lash artist community and salon cultureWhy You\'ll Love Working at BorboletaA supportive, lash-obsessed team. You'll be surrounded by creative, passionate people who love what they do and collaborate to make each other better.Creative freedom, every day. Bring your ideas to life with the space to experiment, innovate, and shape the creative vision of two fast-growing beauty brands.Opportunities to grow. We invest in your development with training, mentorship, and real chances for career advancement.Competitive compensation + benefits. Health, vision, and dental insurance, 401(k) with company match, paid holidays, and generous PTO so you feel supported inside and outside of work.J-18808-Ljbffr