Marketing Manager

We seek a Marketing Manager to lead the execution and optimization of our Account-Based Marketing (ABM) programs and digital marketing strategy.This role is ideal for a highly strategic, hands-on marketer who thrives in complex B2B environments and can operate across campaign strategy, paid media, lifecycle marketing, and marketing operations — with strong instincts for website optimization, vendor management, and AI-enabled workflow design.The ideal candidate brings deep expertise in LinkedIn advertising, display, email nurture strategy, website conversion optimization, and marketing systems orchestration, while also leveraging AI tools (e.g., LLMs, generative AI platforms) to improve speed, personalization, reporting, and campaign performance.This person will play a critical role in driving pipeline growth, improving campaign efficiency, and ensuring operational excellence across our martech ecosystem.Key ResponsibilitiesABM Campaign Strategy + Execution (Pipeline, Engagement, MQAs)Own the end-to-end execution of ABM campaigns aligned to target accounts, buying groups, verticals, and sales prioritiesTranslate strategic priorities into multi-channel campaign plays across paid, web, email, and nurtureBuild, launch, optimize, and report on integrated campaigns designed to drive engagement, meetings, and pipelinePartner closely with sales, product marketing, and leadership to align messaging and account prioritizationDigital Marketing + Paid MediaLead execution and optimization of paid advertising programs (LinkedIn, Display, retargeting) with focus on audience segmentation, creative testing, and conversion performanceContinuously optimize spending, audience segmentation, creative testing, and conversion performanceIdentify opportunities to improve CPL, account engagement, and influenced pipelineWebsite Optimization + ConversionOwn website performance strategy tied to ABM and demand generation goalsImprove conversion rates through landing page optimization, CTA testing, messaging improvements, and personalizationPartner with internal and external web resources to ensure rapid testing and deploymentEmail Marketing + Lifecycle NurtureDevelop and optimize nurture streams in HubSpot to support buying-stage progressionBuild persona- and account-specific nurture journeysImprove email performance through segmentation, timing, AI-assisted content iteration, and behavioral triggersCreate scalable frameworks for always-on nurture and re-engagementMarketing Operations + SystemsSupport and optimize the flow of data, lead routing, and campaign attribution across Hubspot, Zoominfo, SalesforceEnsure clean campaign execution, list hygiene, segmentation accuracy, and reporting integrityBuild scalable workflows for account scoring, MQA support, lifecycle progression, and sales handoffImprove operational visibility across campaign performance and funnel reportingContractor + Vendor ManagementManage multiple third-party agencies, freelancers, and specialist contractorsEnsure deliverables are on time, on strategy, and aligned to performance goalsEstablish clear briefs, timelines, QA processes, and accountability measuresIdentify opportunities to consolidate vendors, reduce inefficiencies, and improve ROIAI Strategy + EnablementBring expert-level perspective on how AI can improve modern B2B marketing executionUse AI tools (LLMs, automation platforms, generative AI) to accelerate:campaign ideationaudience and message personalizationnurture copy creationreporting synthesisQBR and executive-ready insightsexperimentation frameworksDesign repeatable AI workflows that improve team speed, quality, and strategic decision-makingIdentify high-impact use cases where AI can reduce manual work and improve performance outcomesIdeal Experience6+ years in B2B demand generation, ABM, digital marketing, or lifecycle marketingProven experience executing enterprise or mid-market ABM programsStrong working knowledge of LinkedIn Ads, display platforms, retargeting, and paid optimizationStrong experience with HubSpot (or equivalent MAP), Salesforce (or equivalent CRM), and intent data platforms such as ZoomInfoDemonstrated success in improving website conversion and nurture performanceExperience managing multiple agencies and contractors simultaneouslyStrong analytical and reporting skills with pipeline orientationDemonstrated AI fluency, including experience applying LLMs and generative AI tools to marketing workflowsAbility to move quickly, independently, and with strong executive judgment