AI Social Media & Personal Brand Strategist

Company: Prime Health TechnologiesBrand: Dr. Ryan LoweryRole Type: Part-Time (with potential to grow to full time)Location: RemoteFocus: Social Media, Personal Brand, AI Content Systems, Static Content, Short-Form Video, Long-Form ContentPrime Health Technologies is looking for an elite, AI-savvy Social Media & Personal Brand Strategist to help amplify the voice, mission, and impact of our co-founder.This is not a traditional social media manager role.We are looking for someone who understands how to build a modern social media engine using AI, automation, content strategy, research, creativity, and execution. The right person does not just use AI to write captions. They know how to leverage tools like Claude Projects, ChatGPT, Perplexity, Canva, CapCut, OpusClip, Descript, Notion, Airtable, Zapier, Make, and emerging AI tools to create systems that make content faster, sharper, smarter, and more scalable.Dr. Ryan Lowery’s brand sits at the intersection of health, longevity, metabolic science, AI, performance, faith, fatherhood, entrepreneurship, and human optimization. We are looking for someone who can help turn ideas, conversations, research, and real-life moments into a powerful social media ecosystem across static posts, carousels, short-form videos, long-form content, newsletters, and thought leadership.What You’ll Be Responsible For1. Social Media StrategyYou will help build a clear and consistent social media strategy for the Dr. Ryan Lowery brand across platforms like Instagram, LinkedIn, TikTok, YouTube Shorts, and potentially X.This includes helping develop weekly content themes around:Longevity and health optimizationMetabolic healthAI in healthcarePerformance and disciplineFaith, fatherhood, and purposeEntrepreneurship and leadershipPrime Health and the future of health intelligenceYou should be able to study the brand, understand the audience, identify content opportunities, and help determine what should be posted, where it should be posted, and why it matters.2. AI-Powered Content SystemsWe want someone who can build workflows, not just posts.You should be able to use tools like Claude Projects, ChatGPT, Perplexity, Notion, Airtable, and other AI tools to help:Create and maintain a Dr. Ryan Lowery brand voice databaseBuild repeatable content workflowsAnalyze public competitor and thought leader contentTrack high-performing social media formatsIdentify trends, gaps, and content opportunitiesTurn long-form ideas into short-form clips, carousels, captions, and scriptsBuild prompt systems for future content creationOrganize content calendars, drafts, assets, and approvalsCreate AI-assisted systems that make content production more efficientThe goal is to build a social media machine that amplifies impact without losing authenticity.3. Competitor and Thought Leader IntelligenceYou should be comfortable studying publicly available content from leading voices in health, longevity, fitness, wellness, AI, entrepreneurship, and personal development.This may include:Identifying what is trendingStudying content formats that are performing wellTracking hooks, topics, and engagement patternsFinding content gaps Dr. Lowery can ownSuggesting unique angles and series ideasCreating weekly insights that inform the content strategyWe are not looking to copy anyone. We are looking to learn faster, think sharper, and create better.4. Static Content and CarouselsYou will help create, coordinate, or guide high-quality static social media content, including:Educational postsQuote graphicsScience-backed carouselsFounder reflectionsThought leadership graphicsPersonal brand momentsContent seriesYou should understand what makes a post clean, premium, readable, and shareable.5. Short-Form VideoYou will help develop short-form video content for Instagram Reels, TikTok, YouTube Shorts, and LinkedIn.This includes:Identifying strong hooksPulling clips from long-form contentWriting short-form scriptsCreating captions and titlesSuggesting B-rollPackaging videos for retention, clarity, and shareabilityHelping turn ideas or conversations into short-form contentYou do not need to be a Hollywood editor, but you need to understand what makes short-form content work.6. Long-Form Content SupportYou will help turn bigger ideas into:LinkedIn postsNewsletter conceptsBlog outlinesYouTube video ideasPodcast talking pointsThought leadership essaysLong-form captions and founder reflectionsThe ideal person can take a 30-minute conversation, messy voice memo, podcast clip, or rough idea and turn it into multiple high-quality pieces of content.Who We’re Looking ForWe are looking for someone who is:Extremely AI-savvyStrong in social media strategyFast, resourceful, and proactiveObsessed with content, growth, and systemsStrong at writing, storytelling, and packaging ideasAble to think strategically, not just execute tasksComfortable studying public competitor and thought leader contentInterested in health, longevity, AI, wellness, faith, fatherhood, and entrepreneurshipAble to create content that feels premium, not genericOrganized enough to manage a content calendar and approval workflowCreative enough to bring new ideas to the table every weekYou should be the type of person who sees a new AI tool and immediately thinks, “How can I use this to make the content engine better?”What Success Looks LikeWithin the first 30 to 60 days, success would look like:A clear social media content calendar is built and runningDr. Lowery’s brand voice is documentedWeekly content themes are organizedStatic posts and short-form content are being created consistentlyCompetitor and trend insights are being reviewed weeklyAI workflows are built to speed up content creationThe brand starts feeling more consistent, intentional, and scalableContent is being created in a way that supports both impact and long-term brand growthBonus SkillsBonus points if you have experience with:Claude ProjectsCustom GPTsAI agentsPerplexityNotion or Airtable content systemsCapCut, Descript, OpusClip, or similar toolsCanva or FigmaLinkedIn personal brand growthInstagram growthNewsletter writingHealth, fitness, longevity, or wellness brandsFounder-led content strategyImportant NoteWe are not looking for someone who waits to be told exactly what to do.We want someone who can come in, study the brand, study the market, build systems, suggest ideas, and help us amplify a mission that matters.This role is part social media strategist, part personal brand operator, part content creator, part AI systems builder, and part growth-minded creative partner.To apply, please email rlowery@primehealthtechnologies.com with the subject line: AI Social Media & Personal Brand Strategist ApplicationIn your email, include:A short note on why this role interests you2 to 3 examples of social media content, brands, or systems you have helped buildYour favorite AI tools for content creation and how you use themA brief answer to this question:If you had 30 days to improve Dr. Ryan Lowery’s social media presence, what content system would you build first and why?