CRM Campaign Manager - 12 month FTC

CRM Campaign ManagerToronto, hybridDEPT is a Growth Invention company built to help the world's most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We're 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021.This is a 12 month fixed term employee contract.This posting reflects an existing vacancy.JOB PURPOSEThis role is part of our Global Studios team. We create emotive yet conversion-focused ideas, products and campaigns at scale and speed. Our specialty is hyper-personalised, digital communications that change perceptions, shape new behaviours, and shift market share for our clients.As a CRM Campaign Manager you will translate CRM and Digital Marketing strategy into concrete, scalable lifecycle programmes. You define what customers experience, when they experience it, and why, across the full customer lifecycle. This role will require adopting a customer-centric approach while working cross-functionally to develop, implement, and track the performance of CRM campaigns.WHAT YOU'LL DO:Build & launch personalised customer experiences by creating and executing CRM campaignsSupport audience segmentation and targeting efforts in partnership with various internal teamsEnsure seamless execution & launch of CRM campaigns as owner of operational execution, including working cross-functionally on building, experimentation and deployment of campaignsOwnership of campaign reporting, including collecting and providing insights to inform scaling decisions for testsOwnership of project timeline, including tracking campaign development & keeping relevant stakeholders informedAdopt an innovate-and-iterate mindset to support data-driven hypotheses in creation and iteration of campaigns, including supporting with the designing of A/B tests and ongoing optimization of campaigns based on learningsCollaborate cross-functionally and across locations with globally-dispersed team members and external partners to deliver campaigns and share-out resultsWHAT YOU BRING:3+ years of experience in digital marketing, preferably within CRM, marketing automation, lifecycle marketing or customer journey designStrong understanding of customer behaviour, lifecycle thinking, and segmentation modelsCustomer-centric and hands-on individual, with demonstrated ability to manage performance against established KPIsHands-on experience with one or more CRM platforms (like Salesforce Marketing Cloud, Bloomreach etc.)A data-informed, performance-driven mindset with strong familiarity with CRM KPIsShown success in a fast-paced, matrixed work environment, as well as the ability to thrive in a dynamic, constantly evolving, and highly competitive industryProject management experience with strong sense of accountability; notable organisational skills, attention to detail, and ability to plan and prioritiseAbility to build relationships and collaborate across all levels, functions and locationsThe anticipated annual salary range for this position is $60,000 - $70,000 CAD. Salary is based on relevant experience, expertise, and organizational impact.WE OFFERA flexible, hybrid working policy.An excellent salary based on experience and equal pay policies.Mental health support, and company sick pay scheme.15 days paid holiday annually (plus Public Holidays).Refreshments are provided in the office all week.Enhanced family friendly policies to support new parents.Social and Cultural Events, plenty of opportunities to connect with colleagues through organised activities and celebrations.Inspirational Talks, bringing the outside in with regular guest speakers and events.Learning and Development, supporting your growth with continuous opportunities to learn and advance.Buddy Programme: You will be paired with a 'Buddy' to help you through your first weeks' at DEPT.A reputation for doing good. DEPT has been a Certified B Corp since 2021 and named 'Agency of the Year' at both The Lovies and The Webby Awards.Awesome clients. Whether big or small, local or global - at DEPT you'll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.WHY DEPT?We are a Growth Invention company built to help the world's most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.At DEPT, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.AI Disclosure: At DEPT, we use AI-assisted technology (Metaview) to capture notes and summarize interview conversations, so our interviewers can stay fully focused. Using the AI is optional, just let us know if you'd prefer it not be used.DIVERSITY, EQUITY & INCLUSIONAt DEPT, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.