Senior Growth Marketing Manager

Senior Growth Marketing ManagerAllume is an online fashion styling service for busy professional women. We combine human connection and data science to provide a WOW experience that clients can't get from other places. Our team is passionate about making clients happy, supporting each other, and building an iconic brand. We are backed by True Ventures and GGV Capital and based in Menlo Park, CA. We are growing fast and looking for amazing folks to join us! Allume is searching for a Senior Growth Marketing Manager to lead Allume to our next phase of growth. This role reports directly into the VP of Marketing and spans strategy and planning; creative development and production; testing, analytics, and reporting; as well as execution. You will be responsible for efficient new customer acquisitionowning all paid channels and partnering with other stakeholders across marketing, product, and engineering to create viral organic growth. What You'll Do Lead growth strategies for Allume. While you'll start as an individual contributor, you'll have the opportunity to build a team as the company grows. Own the in-house campaign planning, launch, ongoing optimization and management on Facebook, Instagram, SEM, and expansion into new channels (Pinterest, Affiliate, Refer-a-Friend, YouTube, Web Display, Podcast). Generate data-driven hypotheses; meticulously and methodically test channels, tactics, and creative to improve marketing performance. Partner with VPs on developing best-in-class creative to drive efficiency in paid channels and improve landing page conversion. Ensure proper Google Analytics tracking, develop multi-touch attribution models, and define the customer journey pre-purchase using internal and external data. Collaborate with marketing leadership to develop strategy, goals and KPIs through the entire marketing funnel from awareness to purchase. What We'd Like to See in You 3 to 7 years of online marketing experience with demonstrated step-function growth and improved efficiency in Paid Social (Facebook, Instagram, etc.) and SEM, with some experience managing Display Prospecting, Display Retargeting, and YouTube. Highly analytical with deep expertise in conversion tracking and marketing attribution. GA is your best friend, you can roll up your sleeves and write SQL queries to get the data you need. Experience working with creative teams, acting as the business stakeholderwriting briefs, weighing in on creative, and being accountable for the performance of the creative. Ability to operate effectively in an entrepreneurial and dynamic environment with ambitious schedules and plans. Self-starter with an ability to prioritize in a fast paced environment and meet changing deadlines and priorities. Highly detail-oriented, with ability to multi-task while executing flawlessly. Bachelor's degree And for Bonus Points... Experience building multi-touch attribution model Successfully tested offline marketing channels (podcast, direct mail, TV) Has developed best in class video creative Why Join Us We believe that tech will reinvent fashion. The human desire for clothes that make you feel great has always been there. Now, we can use tools and data to give clients deeply personalized service. We believe that we are building a really big company. The $350BN US fashion industry is ripe for disruption. And, we believe that a new way to shop will take a huge part of that spend. We back this up by being generous with equity. We want our success to be your success. We are passionate about making our customers happy (both clients and stylists). We are committed to each team member's personal growth. We will give you hard, interesting projects that stretch you. We encourage autonomy and accountability. Your contributions make a big difference. We are committed to everyone's voice being heard regardless of function or level. We are committed to transparency of information and feedback. We are committed to enjoying the folks we work with. We are a deeply passionate and committed team. We are genuinely happy to be at work each day. We believe in diversity. We celebrate each other's individuality and unique skill sets. Learn about cold shoulder, statement pieces, and ombre. To apply contact careers@allume.co.