Consumer Insights - Part-time

CHAGEE (pronounced CHAH-jee) is a modern tea house with over 5,000 locations globally. Our teas have a rich cultural heritage stretching across several thousand years. We are one of the earliest regional teahouse chains positioned as the purveyor of modern tea culture. Our mission is to refresh and reintroduce the lifestyle of tea to the world, where guests can connect in a beautiful space and enjoy premium and diverse flavors of tea. Overview: Our team is passionate about connecting with consumers and creating products that meet their needs and exceed their expectations. As a Consumer Insights Intern, you will play a vital role in helping us understand our target audience and refine our product offerings. We are seeking a motivated and enthusiastic university student to join our Consumer Insights team as a campus ambassador. This role offers hands-on research experience that directly impacts our company's product offerings, business strategies, and consumer communication. You will be instrumental in gathering data, conducting research, and promoting our brand on campus. Responsibilities: Fieldwork & Data Collection: Conduct tea shop visits and manage on-campus promotions, collect data from competitor stores, and perform customer intercept surveys. Research Support: Engage in primary and secondary research activities, including gathering competitor data, benchmarking information and tracking beverage trends. Data Analysis: Support data analysis efforts by compiling survey results, synthesizing insights, and creating reports that will guide product and marketing strategies. Brand Ambassador Program Development: Assist in developing a future brand ambassador program by researching best practices, identifying key student influencers, and recommending strategies to scale the program. Event Coordination: Assist in planning, coordinating, and potentially hosting taste-testing events and other promotional activities on campus to gather valuable feedback. Administrative Assistance: Provide support with administrative tasks such as scheduling meetings, taking notes during discussions, and setting up internal focus groups. Social Media Engagement: Collaborate with the marketing team to create and share content on social media platforms to drive brand awareness and engagement on campus. Feedback Loop Management: Help maintain a feedback loop with campus participants, collecting insights from events and promotions, and suggesting improvements based on collected data. Qualifications: Current university student with a strong interest in market research, consumer behavior, and brand strategy. Excellent communication and interpersonal skills; comfortable engaging with peers and representing the brand on campus. Highly organized with strong attention to detail and the ability to multitask. Proactive and eager to learn, with the ability to work independently and as part of a team. Passionate about the beverage industry and familiar with current trends in the market. What You'll Gain: Hands-on experience in consumer insights and research with a leading lifestyle brand. The opportunity to directly impact the company's product development and marketing strategies. Networking opportunities with professionals in the industry. A dynamic and supportive work environment that values creativity, collaboration, and initiative. How to Apply: Interested candidates should submit their resume and a brief cover letter explaining why they are a great fit for this role. Don't miss out on this incredible opportunity to be at the forefront of CHAGEE's expansion into the US market. Join us in shaping the future of premium tea culture and creating unforgettable experiences that will captivate American tea enthusiasts. Apply now and be part of something truly extraordinary!