Marketing Lead

Scheels Company Goals We strive to be the best retailer in the USA in the eyes and minds of our customers, associates, and business partners. Overview The Marketing Leader will elevate the SCHEELS brand through strategic community engagement, manage local marketing initiatives and create programs that will increase store traffic, engage the consumer, enhance the consumer's experience and strengthen relationships with community partners. The associate will work directly with the Store Leader to determine strategies that align with store goals. Compensation: Compensation for this position starts at $26 per hour. Responsibilities Lead community engagement. Identify and direct local community outreach opportunities Serve as the scheduling manager to ensure that SCHEELS associates are present at relevant community events Serve as a representative for SCHEELS at community events by upholding the highest standards in conduct and appearance Identify and lead local partnership opportunities in the community and on social media Manage local donations and sponsorships to elevate the SCHEELS brand Direct local marketing initiatives Lead community partnership and social teams within the store Social media strategy including Facebook and Instagram for the store's local pages Identify local media opportunities via print, TV and radio to elevate experts and experiences Evaluate effectiveness of marketing initiatives Build positive rapport with SCHEELS associates so that they understand the rationale for marketing campaigns Understand and stay current on local demographics, consumer buying habits and changes in the retail environment Have a clear understanding of the SCHEELS brand and culture Manage and enhance both company wide and local marketing campaigns within the store Create programs and initiatives to increase store traffic, engage the consumer and enhance the consumer experience Determine and direct programs including budget, calendars, advertising, public relations and staff needs Identify opportunities to share the SCHEELS story and elevate SCHEELS experts Evaluate all marketing endeavors Serve as the store liaison with Corporate Office Marketing to maximize and align marketing strategies Contribute to a work environment that fosters pride in being part of a winning team and promotes personal growth Other duties as assigned by leadership Schedule Must have schedule flexibility as schedule will vary based on marketing and event needs. This person will be expected to work at least 2 evenings during the week and every other weekend. Average hours per week is 40 hours. Requirements Experience in marketing; and ability to think strategically and creatively Ability to work independently and build strong rapport with a team. Contribute to a positive team atmosphere and treat others with respect and consideration while following Scheels' policies and procedures Exercise sound judgment and tact as it relates to interaction with consumers, SCHEELS associates and the community Strong oral / written communication and presentation skills to communicate effectively with all levels of the organization and with external audiences Ability to manage events and promotions; Ability to manage several projects at one time with great attention to details Leadership and/or management experience is preferred Professional appearance and attitude Ability to work assigned schedule which may include varied hours, evening, weekends, and holidays; Some travel, including overnight stays Must possess a valid driver's license Customer Service Genuinely and consistently treat co-workers, customers and business partners like they are the most important person including eye contact, a smile and a genuine "Thank you" Culture Approach daily tasks, projects and follow-up communication with energy and sense of urgency Cultivate a deep desire to become a knowledge expert in their role with the ability to apply their knowledge and experience with great impact Show respect and appreciation for others and Scheels Arrive to work and meetings 10 minutes early Team Mentality Genuine interest and action in helping others before yourself, regardless of recognition or reward Teach-ability Consistent eagerness to listen, learn, apply knowledge and accept critical feedback Ability to adapt to a changing work environment Ability to apply concepts of basic math, grammar, punctuation and spelling Dress Code Meets Scheels dress and grooming expectations in support of professional, clean and welcoming environment for customers, co-workers and business partners Efficiency Demonstrate pride and ownership of their work while meeting expected deadlines Education & Experience: The ideal candidate will have a bachelor's degree in business, marketing or related field; 2-5 years of related experience: or equivalent combination of degree and experience. Must possess a valid driver's license and a clean driving record as will be required to drive SCHEELS vehicles. Physical Requirements/Lifting Requirements: Must be able to sit, stand, bend at the waist, climb, stoop, kneel, crouch, reach, walk, push/pull, lift, talk, and hear with or without reasonable accommodation Medium work -Exerting up to 50 pounds of force occasionally, and/or up to 20 pounds of force frequently, and/or up to 10 pounds of force constantly to move objects. Scheels cares about the health and safety of our Associates. Associates are expected to follow all safety procedures and perform their job duties in a fashion that minimizes the risk of injury. Benefits To see a full list of benefit offerings from Scheels visit scheels.com/careers EQUAL EMPLOYMENT OPPORTUNITY Scheels is an equal employment opportunity employer providing equal employment opportunities to individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Scheels will provide reasonable accommodations for qualified individuals when appropriate.