Social Media Marketing Intern

SOCIAL MEDIA MARKETING INTERNLAVARA | Luxury Design House & Curated Atelier Location: West Palm Beach, FL (Preferred) / Hybrid Internship Type: Part-Time / Full-TimeABOUT LAVARALAVARA is a luxury design house and curated atelier specializing in refined interiors, bespoke furnishings, architectural kitchens, wardrobes, lighting, and collectible home objects. We operate at the intersection of luxury design, lifestyle, and brand storytelling, serving private clients, designers, architects, and developers.We are seeking a highly creative, digitally fluent Social Media Marketing Intern to work directly with LAVARA’s Head of Marketing in building and executing the company’s social media and digital marketing strategy.ROLE OVERVIEWThis is a hands-on, execution-focused role for someone who understands social media culture, premium brand storytelling, and performance marketing.The successful candidate will assist in fulfilling LAVARA’s social media marketing requirements across content creation, campaign execution, community management, paid advertising, and brand awareness initiatives.This is an opportunity to gain real-world experience inside a growing luxury brand while contributing meaningfully to its growth.KEY RESPONSIBILITIESSocial Media Strategy & Brand DevelopmentWork directly with LAVARA’s Head of Marketing to help define and execute the company’s social media strategyAssist in shaping the visual identity, content direction, and overall look and feel of LAVARA’s digital brand presenceEnsure consistency in brand presentation, tone, and storytelling across all platformsHelp develop content pillars aligned with LAVARA’s luxury positioning, product offering, and audience strategyContent Creation & Daily PublishingCreate and coordinate compelling daily content across LAVARA’s social media platformsAssist in producing organic-feeling short-form video content, reels, stories, product features, showroom content, and behind-the-scenes materialCapture and edit content that feels authentic, premium, and aligned with luxury audience expectationsWrite captions and supporting copy that align with LAVARA’s brand voiceMaintain and manage the content calendar to ensure consistent posting cadencePaid Social Advertising & Campaign ExecutionAssist with the setup, management, and optimization of geo-targeted social advertising campaignsHelp execute awareness campaigns that align with broader marketing objectivesSupport performance-driven campaigns designed to drive traffic to the LAVARA website and generate product purchasesWork on audience targeting, campaign structuring, creative testing, retargeting, and performance monitoringAssist with Meta advertising initiatives across Instagram and FacebookCommunity Management & Audience GrowthMonitor and manage engagement across LAVARA’s social media channelsRespond to comments, direct messages, inquiries, and audience interactions in a timely and brand-appropriate mannerSupport audience growth initiatives through strategic engagement and outreachHelp build awareness within luxury design, architecture, real estate, and lifestyle communitiesPerformance Analysis & OptimizationTrack campaign performance, engagement metrics, audience growth, and conversion activityAssist with reporting insights and recommending content or campaign improvementsIdentify what creative formats and messaging perform bestBrand Research & Trend MonitoringResearch competitor brands, luxury marketing trends, emerging content formats, and relevant platform updatesBring fresh ideas that keep LAVARA culturally relevant while maintaining premium brand integrityIDEAL CANDIDATEStrong interest in luxury interiors, design, lifestyle, fashion, or premium consumer brandsDeep familiarity with Instagram, Facebook, TikTok, Pinterest, and social media best practicesUnderstanding of paid social advertising, audience targeting, and digital marketing fundamentalsComfortable creating and editing video content for modern social platformsStrong visual taste and appreciation for premium aestheticsExcellent written communication skillsOrganized, proactive, creative, and self-motivatedComfortable working in a fast-paced entrepreneurial environmentBONUS SKILLSExperience with Meta Ads ManagerUsing AI to boost performance and salesFamiliarity with Canva, Adobe Creative Suite, CapCut, or similar content toolsPhotography / videography skillsE-commerce marketing exposureUnderstanding of conversion campaigns and retargeting strategyWHAT YOU’LL GAINDirect mentorship from LAVARA’s marketing leadershipHands-on experience building a luxury brandExposure to both creative storytelling and performance marketingPortfolio-worthy campaign and content experienceOpportunity to contribute directly to the growth of a premium design businessTO APPLYPlease submit:Resume / CVPortfolio or examples of social media workLinks to social profiles or content you have created (if applicable)A short note on why you believe you are a fit for LAVARAPlease note this is an internship role and compensation is not guaranteed, however LAVARA will support your goals in gaining hours and experience and some compensation. Once the internship is complete you will have an opportunity to work for the company in a paid role.