PPC Specialist (Paid Search Specialist) / Digital Marketing Specialist

OverviewPPC Specialist (Paid Search Specialist) / Digital Marketing SpecialistThis range is provided by Instinct Marketing. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Instinct Marketing provides local business clients with inbound online marketing strategies to generate leads. This includes search engine optimization (SEO), pay-per-click (PPC) advertising, website design & development, and more digital marketing services to improve the success of our clients' marketing efforts. Our agency is passionate about driving online success and helping businesses grow, with a focus on collaboration, clear communication, and a positive workplace culture.RoleIn this position, you'll work on various platforms, including Google Ads (PPC), Bing Ads (PPC), Meta Ads (Facebook & Instagram ads), and more. Responsibilities will vary according to client needs, but training will be provided. The ideal candidate has strong written skills, an eye for grammar, and is able to learn quickly but also dedicate themselves to learning beyond the training. We are looking for an analytical and dedicated individual who contributes to our company culture.ResponsibilitiesManage approximately 30-40+ local business clients that operate by completing builds, optimizations, change requests, and properly notate information for others to referenceUse advanced knowledge in online marketing while partnering with account managers to identify and report on key performance indicators and produce successful campaignsImplement analysis of existing PPC campaign performance and prepare actionable insight for improvement to optimize account performanceUse Instinct Marketing best practices in digital marketing to develop strategies to achieve client goals in designing, developing, and managing PPC campaignsUse a variety of tools to compile and draw insight from industry data to better understand user trends and behaviorRemain current with industry trends and best practices that may be incorporated to optimize accountsExercise discretion and independent judgment when creating and modifying client accounts to ensure ad campaigns are positively impacting the clients' goals, such as ROAS, brand exposure, and congruent ad-to-landing page web copyAttend client meetings either in person or over the phone/ZoomProduce monthly reports for clients and provide client recommendationsRequirementsStrong interpersonal, verbal, and written communication skillsCreative, analytical, and driven individual who works well on a teamEffective problem-solving skillsStrong attention to detailProficient in Microsoft Office and Google Workspace ApplicationsPreferred Experience1 - 3 Years of Google Ads experienceGoogle Ads and Microsoft Advertising CertifiedFacebook and Instagram Advertising ExperienceBachelor's Degree or 2+ years of SEM/PPC experienceExperience working with Google AnalyticsExperience working with landing page builders such as Unbounce, GoHighLevel, or InstapageAgency and client-facing experienceGoogle Ads CertifiedBenefitsPaid medical, dental, and vision insurancePaid holidaysHybrid Schedule – 3 days in office, 2 days remoteAbout Instinct MarketingInstinct Marketing is a digital marketing agency based in Sacramento, California. Our team mainly consists of SEO & PPC managers, specialists, SEO content writers, UX/UI designers, and web & software developers.Work is primarily conducted in-office from Tuesday to Thursday, with remote work on Mondays and Fridays. Please note that this job description is not exhaustive; it outlines the primary duties and responsibilities, but these may evolve, or new tasks may be added at any time, with or without prior notice.EEO StatementInstinct Marketing is an Equal Opportunity Employer. We are committed to fostering an inclusive environment that empowers every individual and embraces the diverse cultures, perspectives, skills, and experiences that our team members bring.Job DetailsJob Type: Full-timeHealth insurancePaid time offParental leaveVision insuranceLocationGreater Sacramento AreaSenioritiesEntry levelEmployment typeFull-timeJob functionMarketing and SalesIndustriesAdvertising Services and Marketing Services#J-18808-Ljbffr