Digital Marketing & Strategy Manager

Trusted by many of the largest companies globally, Accertify is the leading digital platform assessing risk across the entire customer journey, from Account Monitoring and Payment Risk to Refund Fraud and Dispute Management. Accertify helps maximize revenues and user experience while minimizing loss and customer friction. We offer ultra-fast decision-making and precise control, ensuring our clients are always confidently in the driver's seat and ready to #MoveAtTheSpeedOfRight.Be in the driver's seat of your career with the industry leader-and build a career you can trust.We are seeking a Digital Marketing Manager to join our new Revenue Marketing function, which Accertify is building to accelerate growth and drive a modern, high-performing revenue engine. Reporting to the Head of Revenue Marketing, this team partners closely with Content, Portfolio Marketing, Sales, Client Relationships, and Revenue Operations to generate new logos and expand the cross-sell pipeline through data-driven engagement and targeted account-based programs.The Digital Marketing Manager will drive and capture demand at scale through high-performing digital channels. This role owns the website and inbound ecosystem-search, paid media, lifecycle programs, and conversion optimization-turning broad market interest into qualified leads. Your efforts will help establish a "netfishing engine" for Accertify, focused on revenue growth and key to achieving new logo and cross-sell targets across the Americas, APAC, and EMEA.Essential Duties & Responsibilities:Priorities for 2026Conduct a comprehensive audit of Search Engine Marketing (SEM) and revamp or optimize Pay-Per-Click (PPC) strategies.Initiate display advertising and remarketing campaigns to increase visibility and engagement.Implement strategies to de-anonymize and convert a higher percentage of incoming web traffic into identifiable, relevant prospects.Skills Needed to Get There:Website Management & Technical OwnershipOwn end-to-end management of the website, including coding, content curation, form connectivity, and CRM integrations to ensure performance, scalability, and data integrity.Search, Paid Media & Acquisition StrategyDrive organic and paid acquisition through deep expertise in SEO, GEO, AEO, SEM, and paid media, continuously optimizing for visibility, relevance, and conversion.Lifecycle & Funnel ManagementDesign and manage email, multitouch, nurture, and lead-scoring programs that support the full funnel, ensuring seamless alignment between marketing engagement and sales readiness.Conversion Optimization & ExperimentationOptimize web and advertising performance through conversion rate optimization and structured A/B testing, using experimentation to improve campaign effectiveness and user experience.Omnichannel Tracking & Marketing OperationsDesign and manage tracking across omnichannel campaigns, ensuring accurate attribution, reliable data flow across systems, and clear measurement of performance.Analytics & Performance OptimizationApply a strong analytical mindset to evaluate program success, identify insights, and continuously refine strategies based on measurable outcomes.Program Management & Cross-Team CollaborationLeverage strong organizational and project management skills to oversee complex campaigns while partnering as needed across event, ABM, and broader marketing initiatives.Skills & Qualifications:Required Tools & Tech Stack:You excel in a modern, insight-driven marketing environment and know how to turn data, signals, and technology into high-impact execution. You're fluent in tools that enable precision, scale, and creativity, including:ZoomInfo to uncover markets, map accounts, and find the right buyers6Sense (or a comparable intent intelligence platform) to surface early demand and engage at the perfect momentLiminal or another first-party data solution to deepen customer understanding and personalize outreachPardot (MCAE) to build, automate, and optimize multi-touch journeys that drive real pipelineSalesforce as your single source of truth for performance, forecasting, and alignmentGoogle Ads and LinkedIn Ads to activate targeted demand and scale campaign reachGoogle Analytics 4 to turn behavioral data into insights that shape smarter decisionsMicrosoft 365 to collaborate seamlessly and deliver polished, data-rich workMonday.com or similar project management tools to orchestrate complex programs with clarity and consistencyProficiency in HTML, JavaScript, and CSS: Demonstrated ability to build, modify, and troubleshoot front-interfaces using core web technologies.Microsoft Copilot to accelerate content, insights, and productivity across every stage of executionEducation: Bachelor's degreeAdditional Details:Location: 2 Pierce Place, Suite 900, Itasca, IL 60143Workplace Flexibility: Hybrid (3 days in-office per week)The target base salary range for this position is $130,000 to $150,000 annually, depending on the candidate's skills and experience.Visa Sponsorship: Employment eligibility to work in the U.S. for Accertify is required, as Accertify will not pursue Visa sponsorship for this position.Why Join Accertify?At Accertify, we believe in investing in our people. We offer a comprehensive suite of benefits to support your success both professionally and personally:Health & Wellness: Medical, dental, and vision coverage for you and your family.Time Off: Paid time off, holidays, and personal days to maintain work-life balance.Financial Growth: We offer competitive compensation, performance-based rewards, and local retirement or savings plans where applicable, along with financial education resources.Career Development: Training programs, mentorship opportunities, and growth potential within the company.Wellness Support: Mental health resources, fitness perks, and wellness programs.Extras & Perks: Commuter benefits, employee discounts, and company-sponsored events.