National Brand Manager

Company DescriptionLily of the Desert, a family-owned manufacturer of nutritional products and supplements, has been providing consumers with high-quality, scientifically validated health products since 1971. Headquartered in Texas, we are proud of our vertically integrated aloe vera operation as well as our Nutrition Division, producing a wide variety of products in the natural channel. Lily of the Desert is renowned for its dedication to rigorous research, independent clinical studies, and modern manufacturing practices to maintain exceptional product standards. Role DescriptionWe are looking for a National Brand Manager to join our team in Denton, TX. This is a full-time, on-site role focused on building and executing strategies to grow brand awareness and market share. Responsibilities include managing relationships with brokers, distributors, and field personnel, coordinating activity and performing regular reviews of KPI's and retailer goals. Successful candidates will have experience in developing sales forecasts with accountability for sales goals, working to drive distribution growth and maintain consistent brand messaging across all channels. This position requires strategic thinking, cross-functional collaboration, and a creative approach to delivering impactful marketing solutions. As a brand ambassador for Lily of the Desert, significant travel to trade shows and events is required, estimated at >50%.QualificationsStrong CPG experience, preferably in Natural productsProven experience in brand management and market analysisAbility to collaborate effectively with creative teams, and external agencies for cohesive brand messagingKnowledge of digital marketing strategies, including social media, content marketing, and analytics tools including SPINS and other data information.Exceptional written and verbal communication skillsThis role includes a generous base salary coupled with a bonus component to optimize earnings. LODC Group is proud to be an equal opportunity employer offering a comprehensive total rewards package which meets or exceeds industry standards. We encourage all qualified candidates to submit a resume and cover letter which includes salary expectations to our hiring manager to be considered for this excellent opportunity.