Digital Marketing Specialist at atqleads Visalia, CA

Digital Marketing Specialist job at atqleads. Visalia, CA. This is a remote position.We are seeking a results-driven Digital Marketing Specialist to develop, execute, and optimize integrated digital marketing campaigns across multiple channels. This role is critical in driving brand awareness, lead generation, and customer engagement through data-informed strategies. The ideal candidate will possess a strong command of digital marketing tools, analytics, and emerging trends, with a proven ability to deliver measurable growth. You will collaborate closely with cross-functional teams to align marketing initiatives with business goals and ensure consistent, high-impact messaging across all digital touchpoints.ResponsibilitiesDevelop and implement comprehensive digital marketing strategies across email, social media, SEO/SEM, and paid advertising platformsMonitor, analyze, and report on campaign performance using tools such as Google Analytics, Meta Ads Manager, and CRM systemsOptimize digital content and landing pages for conversion rate improvement and user experienceManage and grow email marketing campaigns, including segmentation, automation, and A/B testingConduct market and competitor research to identify opportunities and inform strategyCollaborate with design and content teams to produce compelling, on-brand digital assetsStay up to date with industry trends, platform updates, and best practices in digital marketingRequirementsBachelor's degree in Marketing, Communications, Business, or a related field5+ years of experience in digital marketing, with proven success in campaign management and performance optimizationProficiency with Google Analytics, Google Ads, Meta Ads, email marketing platforms (e.g., Mailchimp, HubSpot), and SEO toolsStrong understanding of conversion rate optimization (CRO) and A/B testing methodologiesExcellent English written and verbal communication skills, with attention to detail and analytical mindsetAbility to manage multiple projects simultaneously in a fast-paced environmentExperience with marketing automation and CRM systems is a plusExperience with Framer is a plusExperience with AI and automation tool such as Make and Zapier is a plus.BenefitsUnlimited PTOsFully remote work environmentJ-18808-Ljbffr