Brand Channel Manager

Brand Channel ManagerAbout AboardThe way people work, move, and define a good life has fundamentally changed. Flexibility is no longer a luxury — it’s an expectation. For the first time, millions of people can choose where they live and how they move through the world. And with that shift comes a new question: what if you didn’t have to choose between the life you’ve built and the world you want to see?That question is why Aboard exists. We are building products that make mobile living work — starting with a travel trailer engineered as a fully integrated system. Designed from the ground up across energy, structure, and living space, our approach replaces fragmented, outdated RV design with something cohesive, reliable, and simple to use. The goal is not to add complexity, but to remove it — so the product disappears, and what remains is the freedom to live, work, and move without compromise. This is the foundation for a broader platform built around one idea: that life should move with you, not against you.Role OverviewHelp shape and steward the day-to-day expression of the Aboard brand across every customer-facing channel. This role sits at the intersection of brand, content, community, and execution — ensuring that how Aboard looks, sounds, and behaves remains thoughtful, consistent, and elevated across social, digital, experiential, and partner touchpoints.Key ResponsibilitiesSteward Aboard’s visual identity in execution, ensuring photography, typography, color, layout, and tone remain consistent across all brand surfacesOwn the day-to-day expression of the Aboard brand voice across social media, website, email, and partner-facing materialsManage all social channels on a daily basis, including content calendars, publishing cadence, copywriting, scheduling, and asset preparationOwn community management across social platforms, including DMs, comments, moderation, and maintaining the tone and quality of all customer interactionsProduce and edit lightweight creative assets including graphics, carousels, short-form video, photo curation, and template-based social contentManage Aboard’s creator and influencer program, including sourcing, briefing, contracting, content review, and performance tracking for paid creator partnershipsServe as producer on select photo and video shoots, coordinating photographers, directors, locations, schedules, and post-production workflowsOwn and maintain the brand asset library, including organization, version control, usage rights, and team accessibilityMaintain and evolve brand guidelines while ensuring agencies, freelancers, creators, and partners remain aligned to themPartner closely with the web and CRO teams on copy, imagery, merchandising, and visual updates to the websitePartner with lifecycle marketing and CRM teams on email creative, imagery, and brand voice consistencyBrief performance marketing partners and agencies on creative needs while ensuring paid media assets remain aligned with the broader brand systemMaintain and evolve the Aboard press kit as a living deliverable, continuously refreshing imagery, assets, and company materialsPartner cross-functionally with product and engineering teams to ensure accuracy of product photography, specifications, and feature messagingTrack and report performance metrics including social growth, engagement, content effectiveness, creator ROI, and channel healthPartner daily with the Head of Brand & Marketing and Program Management teams to coordinate calendars, production schedules, approvals, and vendor workflowsWhat We’re Looking For5–8 years of experience across brand marketing, social media, content production, or creative operationsStrong visual and editorial instincts, with a clear understanding of how premium brands maintain consistency and taste across channelsExperience managing and growing social channels for a modern consumer, lifestyle, mobility, or design-forward brandAbility to balance creative thinking with operational execution and attention to detailExperience producing lightweight content independently while coordinating larger creative productions when neededStrong understanding of social platform mechanics, community management, and audience engagement best practicesExperience working cross-functionally with creative, marketing, web, and external production partnersExcellent organizational skills with the ability to manage multiple workstreams, timelines, and asset pipelines simultaneouslyStrong written communication and copywriting ability, with sensitivity to tone and brand voiceComfortable operating in a fast-moving, early-stage environment with evolving prioritiesNice to HaveExperience in mobility, automotive, EV, outdoor, hospitality, or lifestyle categoriesFamiliarity with creator partnerships, influencer management, and community-led growth strategiesBasic motion, editing, or lightweight design capabilities using tools such as Adobe Creative Suite, Figma, or CapCutExperience supporting launch campaigns, experiential activations, or event-based marketingExposure to direct-to-consumer or high-consideration purchase journeysExperience working within early-stage startups or fast-growing brandsLocation & Working StyleAboard is a hybrid company headquartered in Orange, California. This role is expected to work onsite 2–3 days per week to support close collaboration across brand, product, marketing, and operations teams during this foundational stage of the company’s growth.