Head of Brand & Retail Marketing

About 1906: We started 1906 because we believe cannabis is the greatest medicine on earth. Our goal is to make cannabis a trusted, normal part of daily wellness with products that are easy to understand and easy to fit into your life and offer the most healthful format of cannabis available. 1906 is named for the last time cannabis was widely accepted as a beneficial medicine. The Wiley Act was enacted the following year, beginning nearly a century of misguided cannabis prohibition with devastating consequences. We say it's high time to make cannabis accessible and understandable for all-for the greater good (and the greater fun).Head of Brand & Retail MarketingNew York Metro Area (Hybrid) | ~25% Travel to Markets$175,000 - $200,000 + BonusAbout 19061906 makes fast-acting cannabis edibles and drink additives designed around one simple question: How do you want to feel?We combine plant medicine, real science, and sharp brand building to create a smarter alternative to alcohol and pharmaceuticals. We believe brands are built by ideas, by retail, and by how consumers experience you in the real world. Not by dashboards alone.The OpportunityThis role reports to the CEO and serves as the brand steward of 1906 across 1,200+ dispensaries, liquor and brick-and-mortar retail (2 states today, 20+ by 2027), and all consumer-facing brand touchpoints.You will work in close partnership with our Head of Ecommerce & Growth, who owns performance marketing and digital revenue. You own how the brand shows up. They own how traffic converts. Together, you make the machine work.You'll lead a small internal team, manage agencies and freelancers, and ensure 1906 shows up correctly everywhere consumers encounter us.This is not a role where you manage from a distance. This is a role for someone who wants to:Walk stores and rethink shelvesBuild campaigns and write briefs that inspire real creativeCreate retail programs and fix POSSit with sales and obsess over packagingMake the brand sharper, everywhereWho You AreYou believe great ideas build brandsYou love retail. You walk stores for fun. You understand merchandising, education, and how things move off shelves.You care deeply about consumers and what they care aboutYou understand data but use it directionally. You're not a slave to dashboards.You obsess over every touchpoint: packaging, POS, sampling, shelf, copy, displaysYou move fast. You test. You refine.You're passionate about cannabis, functional wellness, or the non-alc movementYou're low ego, high output, and comfortable doing whatever needs doingWhat You'll DoBrand LeadershipDefine positioning, messaging hierarchy, and how 1906 shows up across all channelsTranslate our science into stories people rememberWrite briefs that inspire real creativeProtect brand integrity across markets, retailers, and partnersEnsure consistency from packaging to POS to digital to field marketingDispensary Marketing (1,200+ doors)Build the playbook for what moves product: POS, education, merchandising, budtender engagement, promotionsPartner with sales teams in each market to ensure programs execute in storeCreate scalable toolkits that work market to marketSpend real time in stores observing shopper behavior and refining programsLiquor & Retail Expansion (2 states today, 20+ by 2027)This role defines not just how the category shows up in liquor stores, but how it sells. Success is measured by better shelves, better education, and faster sell-through.Define how THC beverages and drink additives should be merchandised, explained, and experienced at shelfBuild retail programs designed to increase velocity, not just awarenessPartner with alcohol/beverage distributors to win shelf placement, secondary displays, and retail visibilityBuild relationships with key accounts like Total Wine and regional chains to develop co-marketing programsCreate the consumer education playbook for a category most liquor shoppers don't yet understandIdentify which markets to prioritize based on retail readiness and commercial opportunityBuild toolkits that scale market to market without losing effectivenessCollaboration with Ecommerce & GrowthPartner with the Head of Ecommerce & Growth to ensure brand and performance inform each otherDevelop campaign moments that live across retail and digitalSupport creative testing with strong brand thinkingEnsure DTC reflects the same brand standards as retail, without owning performance marketingTeam & AgenciesLead a small, high-output team and external partnersSet clear priorities and define what great looks likeWork cross-functionally with sales, product, ops, and ecommerceBuild a team culture that is fast, creative, and accountableQualifications12+ years building brands in CPG, beverage, wellness, or adjacent categoriesDeep experience with retail marketing and in-store executionProven ability to turn strategy into compelling creative and retail programsComfortable being hands-on across copy, briefs, POS, and creative feedbackExperience working with distributors and retail partnersStrong understanding of performance marketing, without needing to own itExcellent writer, communicator, and creative thinkerStrong presentation skillsCannabis experience is not required. Love of consumers and retail is.Compensation & Benefits$175,000 - $200,000 base salaryAnnual performance bonusHealth, dental, and vision (company pays 100% of employee health premium)401(k)Life insurance, disability coverage, accident and critical illness insuranceFSAUnlimited PTOHow We WorkWe move fast. We write briefs on the fly. We test in market. We change direction when needed. We spend time in stores. We care about details. If you like building brands in the real world, you'll thrive here.Our Commitment to Diversity