Art Director

We’re Not Really Strangers We’re Not Really Strangers is a purpose-driven brand focused on deepening human connection through meaningful questions, experiences, and design. We believe design isn’t decoration—it’s emotion, tension, and truth.We’re looking for an Art Director to lead and evolve the visual world of WNRS.This role is for someone who doesn’t just “make things look good” but a creative explorer who can build upon, enhance our recognizable WNRS aesthetic into each channel that people feel immediately while understanding how design drives action, not just attention.What You’ll DoDefine and evolve the visual identity of WNRS across all touchpointsCreate mood boards and visual systems that guide campaigns, product, and brand directionLead creative direction for photoshoots and content production (casting, styling, set, theme, copy tone)Establish and refine typography, layout, and design standardsOwn design across:Website (UX/UI direction in collaboration with dev)Email marketingPaid ads (Meta, TikTok, etc.)Social contentPartner with growth and marketing teams to create work that performs without losing the brandTranslate emotional concepts into clear, compelling visual narrativesEnsure consistency while pushing the brand forward creativelyConcept, design, and iterate high-performing paid social creatives (static, motion, UGC)Partner with growth to test, learn, and scale ads based on performance data (CTR, CVR)Optimize website, landing pages, and funnels (PDPs) to improve conversion through strong UX/UI and visual hierarchyCollaborate cross-functionally to A/B test creative, messaging, and layoutsBalance emotional storytelling with clarity and conversion intentWhat We're Looking For6+ years experience in design / art directionExperience at a design-led, aesthetic-driven brand (fashion, lifestyle, culture, or similar)Strong portfolio showing:Brand systemsCampaign directionDigital execution (web, ads, social)Deep understanding of typography, composition, and visual storytellingExperience directing shoots and working with photographers / creatorsAbility to balance taste + performance (brand + conversion)Someone who can both concept and executeExperience with DTC CPG wellness, skincare and beauty brands or card / game / experience-based productsStrong familiarity with TikTok / Meta creative ecosystemsExperience creating paid social creative for Meta, TikTok, etc.Familiarity with creative testing frameworks and iteration cyclesAbility to interpret performance metrics and translate them into creative decisionsExperience designing for conversion (landing pages, PDPs, funnels)Understanding of user behavior, friction points, and optimization principlesMotion or video direction experienceYou Might Be a Fit IfYou breathe designYou are a dreamer and a doer from concept to executionYou care about feeling over trendsYou reference films, books, and culture, not just other brandsYou understand restraint and know when not to designYou can build something iconic, not just optimizedYou don’t want to make things that are not portfolio-worthyWhy This RoleWNRS sits at the intersection of emotion and design.This is an opportunity to define what the brand looks and feels like at scale.