Creative Director

LMGTitle: Creative Director – Casting & TalentLocation: Hybrid / NYC + LA + LondonFull-Time: $150,000 – $300,000 annually + Benefits + PTOAboutLMG is a boutique agency representing women across film, fashion, and entertainment, under CVL’s, Retail, eCommerce & Fulfillment accelerator program, fostering talent and early stage startups. We operate at the intersection of talent representation, brand storytelling, and high-impact visual campaign production.We specialize in building curated creative ecosystems that connect premium brands with elite creative talent across modeling, content creation, and entertainment. Our work spans fashion, luxury, athletic, and lifestyle campaigns designed for high-visibility commercial and editorial distribution. We are preparing our digital twin system, which will use cutting edge AI for model representation digitally expanding reach and influence.We are currently preparing our Fall campaign lineup, expanding our advertising partnerships and executing multi-brand creative productions across global fashion and lifestyle markets.OverviewLMG is seeking a Creative Director – Casting & Talent to oversee creative direction and talent execution across multiple concurrent brand advertising campaigns.This role sits at the center of creative strategy and talent activation - responsible for defining campaign vision while also building and activating the actual talent pipeline required to execute it.You will lead casting strategy and execution for major brand campaigns including:WolfordAloFalkeGooseberryHoney BirdetteSoma/WacoalPositionWe are hiring a Creative Director - Casting & Talent, who can operate across both creative leadership and talent acquisition infrastructure.This includes:Translating brand direction into campaign-ready creative conceptsBuilding and maintaining a high-quality roster of models and creatorsLeading casting strategy and talent selection across multiple brand accountsActivating existing agency, model, and creator networks to secure talent at scaleA key requirement of this role is existing experience in casting.ResponsibilitiesLead creative direction across multi-brand advertising campaigns (fashion, athletic, luxury, and intimate apparel)Develop casting strategy aligned with brand identity, audience positioning, and campaign goalsSource, recruit, and secure modeling and creator talent for photo and video campaignsMaintain and expand an active talent pipeline across agencies, independent models, and content creatorsLeverage existing relationships within casting, modeling, and creator ecosystems to accelerate talent acquisitionCollaborate with photographers, stylists, producers, and production teams on campaign executionEnsure consistency of visual direction across all campaigns and brand partnershipsTranslate creative briefs into actionable casting requirements and talent specificationsOversee on-set casting alignment and final talent approvalIdentify emerging creators and models aligned with luxury, fashion, and lifestyle marketsManage multiple campaigns simultaneously with overlapping production timelinesQualifications5–9+ years in creative direction, casting, fashion production, or campaign leadershipDemonstrated experience in casting for fashion, editorial, or commercial campaignsStrong existing network of models, agencies, or content creators (required or strongly preferred)Proven ability to secure talent across multiple simultaneous brand campaignsExperience working across fashion, luxury, athletic wear, or intimate apparel categoriesStrong visual judgment and understanding of brand identity translation into casting decisionsAbility to operate at both strategic (creative direction) and execution (talent sourcing) levelsEstablished relationships within modeling agencies, casting directors, or creator networks is highly preferredStrong organizational and communication skills in fast-paced production environmentsCompensation & Benefits$150,000 – $300,000 base salaryPerformance-based campaign bonusesAccess to high-profile fashion and luxury brand campaignsHybrid working environmentDomestic and international production travelCreative leadership role across a multi-brand portfolioOpportunity to build LMG’s internal casting and talent infrastructureBenefitsLMG offers a competitive, performance-driven benefits package designed to support high-caliber operators working across investment, philanthropic, and strategic initiatives. This includes fully employer-paid medical, dental, and vision insurance premiums, structured paid time off with flexibility for extended leave, and full coverage of approved business travel and operational expenses. The firm also supports long-term financial alignment through performance bonuses and, for select senior roles, participation in carry and equity opportunities tied to project and platform outcomes. Employees benefit from access to professional development resources, internal mobility across investment and foundation platforms, and selective operational support based on role requirements.